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Simplifying sentiment analysis on social media : a step-by-step approach
Xuan Truong Du Chau; Thanh Toan Nguyen; Jo, Jun; Quach, Sara - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 4, pp. 367-380
Persistent link: https://www.econbiz.de/10015138116
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From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara; Thaichon, Park - In: Journal of business research : JBR 81 (2017), pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
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Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen, Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine; Quach, Sara; Thaichon, Park - In: International journal of consumer studies 46 (2022) 1, pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
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Fact or fake : information, misinformation and disinformation via social media
Lim, Xin Jean; Quach, Sara; Thaichon, Park; Cheah, Jun-Hwa - In: Journal of strategic marketing 32 (2024) 5, pp. 659-664
Persistent link: https://www.econbiz.de/10014553349
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The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara; Cheah, Isaac; Thaichon, Park - In: Psychology & marketing 41 (2024) 7, pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
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Digital technologies : tensions in privacy and data
Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
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Online marketing communications and childhood's intention to consume unhealthy food
Thaichon, Paramaporn; Quach, Sara - In: Australasian marketing journal 24 (2016) 1, pp. 79-86
Persistent link: https://www.econbiz.de/10011484683