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Social Web
South Korea
46
Südkorea
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Consumer behaviour
37
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37
Theorie
17
Theory
17
Beschäftigungseffekt
16
Employment effect
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Corporate Social Responsibility
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Social web
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Werbung
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Beziehungsmarketing
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Relationship marketing
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USA
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Viral marketing
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Virales Marketing
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Werbewirkung
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Einwanderung
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Impact assessment
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Internet marketing
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Mexicans
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9
Mexikaner
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Kim, Hyejin
5
Huh, Jisu
2
Kim, Ho
2
Kim, Hye-jin
2
Srivastava, Jaideep
2
Bruce, Norris I.
1
Chu, Shu-Chuan (Kelly)
1
Eighmey, John
1
Han, Jeong Yeob
1
Jang, Sungha
1
Jiang, Juncai
1
Khan, Euna Mehnaz
1
Kim, Byungjun
1
Kim, Hana
1
Kim, Hanyoung
1
Kim, Jong Min
1
Kim, Taemin
1
Kim, Yoojung
1
Kim, Yunhwan
1
Ko, Youngjee
1
Lee, Gene Moo
1
Lee, Jongmin
1
Lee, Myounggu
1
Lu, Xinyu
1
Park, Keeyeon
1
Park, Keonyoung
1
Rath, Bhavtosh
1
Seo, Ja Kyung
1
Seo, Youngji
1
Song, Reo
1
Yang, Soeun
1
Yoon, Hye Jin
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International journal of advertising : the review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
Electronic commerce research
1
Energy policy : the international journal of the political, economic, planning, environmental and social aspects of energy
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of social marketing : JSOCM
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
11
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1
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
2
How do brands' Facebook posts induce consumers' e-word-of-mouth behavior? : informational versus emotional message strategy : a computational analysis
Kim, Taemin
;
Kim, Hyejin
;
Kim, Yunhwan
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 402-413
Persistent link: https://www.econbiz.de/10012159851
Saved in:
3
The effects of social information cues featured in SNS ads on unfamiliar product adoption
Kim, Hyejin
;
Park, Keonyoung
;
Eighmey, John
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 541-569
Persistent link: https://www.econbiz.de/10012179044
Saved in:
4
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
5
Exploring determinants of digital music success in South Korea
Lee, Myounggu
;
Kim, Hye-jin
- In:
Electronic commerce research
24
(
2024
)
3
,
pp. 1659-1680
Persistent link: https://www.econbiz.de/10015078475
Saved in:
6
The effect of mobile device usage on creating text reviews
Park, Keeyeon
;
Kim, Hye-jin
;
Kim, Jong Min
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 1011-1029
Persistent link: https://www.econbiz.de/10014285931
Saved in:
7
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
8
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults : the mediating role of empathy and psychological reactance
Ko, Youngjee
;
Kim, Hanyoung
;
Seo, Youngji
;
Han, Jeong Yeob
- In:
Journal of social marketing : JSOCM
13
(
2023
)
4
,
pp. 490-509
Persistent link: https://www.econbiz.de/10014426708
Saved in:
9
Discovering heterogeneous consumer journeys in online platforms : implications for networking investment
Kim, Ho
;
Jiang, Juncai
;
Bruce, Norris I.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 374-396
Persistent link: https://www.econbiz.de/10012434110
Saved in:
10
Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo
;
Kim, Ho
;
Lee, Gene Moo
;
Jang, Sungha
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
Saved in:
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