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Exploring the role of online consumer empowerment in reputation building : research questions hypotheses

Siano, Alfonso; Vollero, Agostino; Palazzo, Maria - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 57-71

Persistent link: https://www.econbiz.de/10009373375

Digital destination branding : a framework to define and assess European DMOs practices

Confetto, Maria Giovanna; Conte, Francesca; Palazzo, Maria - In: Journal of destination marketing & management 30 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014458593

Corporate identity and social media : existence and extension of the organization

Devereux, Luke; Melewar, T. C.; Foroudi, Pantea - In: International studies of management and organization 47 (2017) 2, pp. 110-134

Persistent link: https://www.econbiz.de/10011675651

What drives B-to-B marketers in emerging countries to use social media sites?

Kooli, Kaouther; Tzempelikos, Nektarios; Foroudi, Pantea; … - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 245-264

Persistent link: https://www.econbiz.de/10012196299

Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product

Balakrishnan, Janarthanan; Foroudi, Pantea - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 181-200

Persistent link: https://www.econbiz.de/10012296205

Far apart yet close by : social media and acculturation among international students in the UK

Yu, Qionglei; Foroudi, Pantea; Gupta, Suraksha - In: Technological forecasting & social change : an … 145 (2019), pp. 493-502

Persistent link: https://www.econbiz.de/10012134617

Co-creating brand image and reputation through stakeholder’s social network

Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59

Persistent link: https://www.econbiz.de/10012257445

Does online retail coupons and memberships create favourable psychological disposition?

Balakrishnan, Janarthanan; Foroudi, Pantea; Dwivedi, … - In: Journal of business research : JBR 116 (2020), pp. 229-244

Persistent link: https://www.econbiz.de/10012257593

Chapter 8 Against the Odds: Consequences of Social Media in B2B and B2C

Foroudi, Pantea; Marvi, Reza; Foroudi, Mohammad M.; … - In: Beyond Multi-Channel Marketing : Critical Issues in …, (pp. 163-189). 2020

Finding an efficient way for enhancing brand reputation by using social media among customers and business partners has long been the main purpose of every business. However, due to micro and macro changes in the business field, strategies to find a way to improve brand reputation with business...

Persistent link: https://www.econbiz.de/10015089483

Instagram influencers : the role of opinion leadership in consumers' purchase behavior

Fakhreddin, Farbod; Foroudi, Pantea - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 795-825

Persistent link: https://www.econbiz.de/10013277311