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An interdisciplinary method for brand association research

Ranfagni, Silvia; Guercini, Simone; Camiciottoli, … - In: Management decision : MD 52 (2014) 4, pp. 724-736

Persistent link: https://www.econbiz.de/10010386767

Exploring brand associations : an innovative methodological approach

Camiciottoli, Belinda Crawford; Ranfagni, Silvia; … - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1092-1112

Persistent link: https://www.econbiz.de/10010388095

An online research approach for a dual perspective analysis of brand associations in art museums

Ranfagni, Silvia; Milanesi, Matilde; Guercini, Simone - In: International review on public and non-profit marketing 20 (2023) 1, pp. 149-167

Persistent link: https://www.econbiz.de/10014252137

Understanding the process of meanings, materials, and competencies in adoption of mobile banking

Naeem, Muhammad; Ozuem, Wilson; Howell, Kerry; … - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 2445-2469

Persistent link: https://www.econbiz.de/10013556736

Dynamics of user-generated content and service failure recovery : evidence from millennials

Ozuem, Wilson; Willis, Michelle; Ranfagni, Silvia; … - In: Qualitative market research : an international journal 26 (2023) 5, pp. 600-631

Persistent link: https://www.econbiz.de/10014430702

The nature and determinants of user-generated content for dissatisfied customers : evidence from second-hand luxury fashion brands

Ozuem, Wilson; Willis, Michelle; Ranfagni, Silvia; … - In: Qualitative market research : an international journal 27 (2024) 5, pp. 866-891

Persistent link: https://www.econbiz.de/10015324690

How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights

Ranfagni, Silvia; Camiciottoli, Belinda Crawford; … - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 70-85

Persistent link: https://www.econbiz.de/10011537947

The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion bloggers: temperament and characteristics -- 5 online brand...

Persistent link: https://www.econbiz.de/10012596857

Online service failure and recovery strategies : examining the influences of user-generated content

Ayertey, Samuel; Ranfagni, Silvia; Okafor, Sebastian - In: The art of digital marketing for fashion and luxury …, (pp. 243-271). 2021

Persistent link: https://www.econbiz.de/10012607410

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938