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Social media as a means to access millennial wine consumers

Fuentes Fernández, Rosana; Vriesekoop, Frank; Urbano, … - In: International journal of wine business research : IJWBR 29 (2017) 3, pp. 269-284

Persistent link: https://www.econbiz.de/10011781085

The relationship between unstructed information and marketing knowledge : an experiment in the US wine market

Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246

Persistent link: https://www.econbiz.de/10011544956

Segmenting consumer reactions to social network marketing

Campbell, Colin; Ferraro, Carla; Sands, Sean - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 432-452

Persistent link: https://www.econbiz.de/10010371326

A content analysis of influential wine blogs

Beninger, Stefanie; Parent, Michael; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 168-187

Persistent link: https://www.econbiz.de/10010421646

Using social media in the wine business : an exploratory study from Germany

Szolnoki, Gergely; Taits, Dimitri; Nagel, Moritz; … - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 80-96

Persistent link: https://www.econbiz.de/10010387281

Social media and societal marketing : a path for a better wine?

Fiore, Mariantonionetta; Vrontis, Demetris; Silvestri, … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 268-279

Persistent link: https://www.econbiz.de/10011532951

Reaching for customer centricity : wine brand positioning configurations

Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21

literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

Persistent link: https://www.econbiz.de/10012601505

Exploring how consumer cooperatives might strategically incorporate social media to distribute wine

Pelet, Jean-Eric; Taieb, Basma; Lecat, Benoît; … - In: Journal of consumer behaviour 23 (2024) 2, pp. 915-928

Persistent link: https://www.econbiz.de/10014507480

Impacts of marketing strategy and social media activity on the profitability of online wine shops : the case of Hungary

Balogh, Jeremiás Máté; Mizik, Tamás - In: Economies : open access journal 10 (2022) 12, pp. 1-15

Today, the wine business can benefit significantly from the advantages of online sales and the use of social media …. However, while the online wine business is growing and the number of online buyers is increasing in Hungary, the impact of … profitability. For this reason, the top 12 Hungarian online wine shops were analyzed. The results revealed that the Hungarian online …

Persistent link: https://www.econbiz.de/10013499872

Factors driving virtual running event participation : a CHAID segmentation approach

Frost, Bianca Lizelle; Preez, Elizabeth A. du; Jordaan, … - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 4, pp. 397-413

Persistent link: https://www.econbiz.de/10015192274