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18
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Journal of business research : JBR
325
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286
International journal of internet marketing and advertising : IJIMA
139
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
107
Technological forecasting & social change : an international journal
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
80
International journal of advertising : the review of marketing communications
77
Journal of internet commerce
76
The journal of product & brand management
76
Journal of promotion management : innovations in planning and applied research
75
International journal of hospitality management
73
Psychology & marketing
71
Journal of marketing communications
67
Electronic commerce research
66
International journal of consumer studies
66
International journal of electronic marketing and retailing : IJEMR
64
Tourism management : research, policies, practice
64
Asia Pacific journal of marketing and logistics
62
Information systems research : ISR
61
Journal of management information systems : JMIS
59
International journal of contemporary hospitality management
55
Journal of electronic commerce research : JECR
55
International journal of business information systems : IJBIS
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
The journal of brand management : an international journal
48
Journal of marketing
45
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45
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44
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44
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44
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43
International journal of technology marketing : IJTMkt
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International journal of e-business research : an official publication of the Information Resources Management Association
40
Journal of travel and tourism marketing
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of strategic marketing
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
8,137
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1
Data-driven budget allocation of retail media by ad product, funnel metric, and brand size
Qin, Vivian
;
Pauwels, Koen
;
Zhou, Bobby
- In:
Journal of marketing analytics : JMA
12
(
2024
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10015137870
Saved in:
2
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
3
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh
-
2014
Persistent link: https://www.econbiz.de/10010424892
Saved in:
4
Social media: a new frontier for retailers?
Constantinides, Efthymios
;
Romero, Carlota Lorenzo
; …
- In:
European retail research
22
(
2008
),
pp. 1-28
Persistent link: https://www.econbiz.de/10003818161
Saved in:
5
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
6
The effectiveness of e-tailers' communication practices in stimulating sales of niche versus popular products
Meiseberg, Brinja
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 319-332
Persistent link: https://www.econbiz.de/10011566707
Saved in:
7
Advanced applications of network analysis in marketing science
Kakatkar, Chinmay
-
2018
-
1st edition
Persistent link: https://www.econbiz.de/10011796740
Saved in:
8
Identifying marketing communication media that are influential to consumers
Kallier, Safura M.
;
Cant, Michael C.
- In:
Corporate board : role, duties & composition; …
12
(
2016
)
3
,
pp. 25-34
Persistent link: https://www.econbiz.de/10011820622
Saved in:
9
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
10
Consumer perceptions of real-time marketing used in campaigns for retail businesses
Kallier-Tar, Safura M.
;
Wiid, Johannes A.
-
2021
Persistent link: https://www.econbiz.de/10012594025
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