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Understanding the justice fairness effects on eWOM communication in social media environment
Sohaib, Muhammad; Peng, Hui; Akram, Umair; Majeed, Abdul; … - In: International journal of enterprise information systems … 15 (2019) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10011996810
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Effectiveness of fine-tuned BERT model in classification of helpful and unhelpful online customer reviews
Bilal, Muhammad; Almazroi, Abdulwahab Ali - In: Electronic commerce research 23 (2023) 4, pp. 2737-2757
Persistent link: https://www.econbiz.de/10014418193
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How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad; Peng, Hui; Akram, Umair; Akram, Zubair; … - In: International journal of information systems and change … 10 (2018) 4, pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
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The role of motivational factors for determining attitude towards eWOM in social media context
Bilal, Muhammad; Zeng, Jianqiu; Akram, Umair; Tanveer, Yasir - In: International journal of enterprise information systems … 16 (2020) 2, pp. 73-91
Persistent link: https://www.econbiz.de/10012292081
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Understanding the effects of internet usage behavior on eWOM
Bilal, Muhammad; Zeng, Jianqiu; Akram, Umair; Tanveer, Yasir - In: International journal of information systems in the … 12 (2020) 3, pp. 93-113
Persistent link: https://www.econbiz.de/10012294090
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Online impulse buying of organic food : a moderated (website personality) mediation (social appeal) process
Tariq, Anum; Wang, Changfeng; Tanveer, Yasir; Akram, Umair - In: International journal of information systems and change … 11 (2019) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10012140216
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Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad; Akram, Umair; Rasool, Hassan; Yang, Xiaoyan - In: International journal of quality and service sciences 14 (2022) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
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Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment
Bilal, Muhammad; Zhang, Yunfeng; Cai, Shukai; Akram, Umair - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462292