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Evidence on expectations of luxury vs. non-luxury consumers on Facebook luxury brand pages

Deprince, Elodie; Geerts, Angy - In: Global journal of business research : GJBR 13 (2019) 2, pp. 81-94

Persistent link: https://www.econbiz.de/10012160249

Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers

Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228

Persistent link: https://www.econbiz.de/10014576996

Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers

Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228

Persistent link: https://www.econbiz.de/10014576998

Where A/B testing goes wrong : how divergent delivery affects what online experiments cannot (and can) tell you about how customers respond to advertising

Braun, Michael; Schwartz, Eric M. - In: Journal of marketing 89 (2025) 2, pp. 71-95

Persistent link: https://www.econbiz.de/10015374198

Web personalization cues and their differential effects on user assessments of website value

Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260

Persistent link: https://www.econbiz.de/10011341226

Can't buy me love ... or can i? : social capital attainment through conspicuous consumption in virtual environments

Hinz, Oliver; Spann, Martin; Hann, Il-Horn - In: Information systems research : ISR 26 (2015) 4, pp. 859-870

Persistent link: https://www.econbiz.de/10011420860

Fundraising through online social networks : a field experiment on peer-to-peer solicitation

Castillo, Marco; Petrie, Ragan; Wardell, Clarence - In: Journal of public economics 114 (2014), pp. 29-35

Persistent link: https://www.econbiz.de/10010491088

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed

Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766

Persistent link: https://www.econbiz.de/10011634055

Trust and the strength of ties in online social networks : an exploratory field experiment

Bapna, Ravi; Gupta, Alok; Rice, Sarah; Sundararajan, Arun - In: Management information systems : mis quarterly 41 (2017) 1, pp. 115-130

Persistent link: https://www.econbiz.de/10011656482

Social influence bias in online ratings : a field experiment

Cicognani, Simona; Figini, Paolo; Magnani, Marco - 2016

values in e-commerce platforms and rating web sites. By means of a field experiment that exogenously manipulates prior … herd behavior is asymmetric: information on prior positive ratings has a stronger influence on consumers' rating attitude … than information on prior mediocre ratings. Furthermore, we are able to exclude any brag-or-moan effect: the behavior of …

Persistent link: https://www.econbiz.de/10011705566