Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sponsoring"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Focus on brand choice : assess...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sponsoring
Sport
48
Sports
45
Deutschland
42
Germany
42
Sportorganisation
32
Sport organization
31
Professional sports
28
Profisport
28
Consumer behaviour
20
Konsumentenverhalten
18
Football
15
Fußball
15
Nonprofit organization
15
Nonprofit-Organisation
15
Sportmarketing
15
Sports marketing
15
Sponsorship
12
Advertising effects
9
Athletes
9
Sport event
9
Sportler
9
Sportveranstaltung
9
Werbewirkung
9
Europa
8
Management
8
Sports economics
8
Sportökonomik
8
Theorie
8
Theory
8
Ehrenamtliche Arbeit
7
Voluntary work
7
Einnahmen
6
Europe
6
Revenue
6
Sport management
6
Sportmanagement
6
non-profit organization
6
Coaching
5
Competition
5
more ...
less ...
Online availability
All
Undetermined
5
Free
3
Type of publication
All
Article
10
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
11
Undetermined
2
German
1
Author
All
Breuer, Christoph
13
Rumpf, Christopher
7
Wicker, Pamela
5
Dietl, Helmut
4
Boronczyk, Felix
3
WeingŠrtner, Christian
2
Dallmeyer, Sören
1
Herold, Elisa
1
Orlowski, Johannes
1
Reiser, Matthias
1
Weingartner, Christian
1
Weingärtner, Christian
1
more ...
less ...
Institution
All
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
2
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of business research : JBR
2
Working Papers / Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
2
Applied economics
1
International journal of sport finance
1
International journal of sport finance : IJSF : official journal of the ESEA, European Sport Economics Association
1
International journal of sports marketing & sponsorship
1
Strategies in sports marketing : technologies and emerging trends
1
Working papers / Institute for Strategy and Business Economics, University of Zurich
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
RePEc
2
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
Saved in:
2
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
3
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
4
The effect of sponsorship portfolio size on brand choice : an experimental approach
Breuer, Christoph
;
Dallmeyer, Sören
;
Rumpf, Christopher
; …
- In:
Applied economics
53
(
2021
)
10
,
pp. 1200-1211
Persistent link: https://www.econbiz.de/10012425459
Saved in:
5
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
6
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
7
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Breuer, Christoph
;
Dietl, Helmut
;
Weingartner, Christian
; …
-
2010
Persistent link: https://www.econbiz.de/10009304384
Saved in:
8
The effect of a sports institution’s legal structure on sponsorship income : the case of amateur equestrian sports in Germany
Wicker, Pamela
;
Weingärtner, Christian
;
Breuer, Christoph
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10009693651
Saved in:
9
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
10
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
