Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sports"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Understanding spectator expect...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sports
Consumer behaviour
19
Konsumentenverhalten
18
Sports marketing
15
Sportmarketing
13
Sport
10
USA
8
Professional sports
7
Profisport
7
United States
7
Advertising effects
4
Brand management
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Werbewirkung
4
Ball game
3
Ballsport
3
Motivation
3
Sponsoring
3
Sponsorship
3
spectator motives
3
Arbeitsgruppe
2
BIRGing
2
Brand
2
Brand image
2
Cultural factors
2
Cultural identity
2
Cultural value orientation
2
Ethnic minorities
2
Experiment
2
Gewalt
2
Individualism and collectivism
2
Kulturelle Identität
2
Markenartikel
2
Markenimage
2
Measurement
2
Messung
2
Niche marketing strategy
2
Nischenstrategie
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Greenwell, T. Christopher
7
Greenhalgh, Greg
5
Simmons, Jason M.
3
Hancock, Meg
2
Mahony, Daniel F.
2
Martin, Tiesha
2
Thorn, Dustin
2
Drayer, Joris
1
Dwyer, Brendan
1
Ha, Jae-Pil
1
Hambrick, Marion E.
1
Han, Dongyoo
1
Hums, Mary
1
LeCrom, Carrie W.
1
Park, Seong Hee
1
Shreffler, Megan
1
Smith, Allison
1
Thorn, Dustin F.
1
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
International journal of sport management and marketing : IJSMM
1
Sport management review
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
2
Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
Saved in:
3
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
4
The role of management in achieving health outcomes in SFD programmes : a stakeholder perspective
LeCrom, Carrie W.
;
Martin, Tiesha
;
Dwyer, Brendan
; …
- In:
Sport management review
22
(
2019
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10012099333
Saved in:
5
An assessment of fans' willingness to pay for team's environmental sustainability initiatives
Greenhalgh, Greg
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012815527
Saved in:
6
The measurement of sport fan exploratory curiosity
Park, Seong Hee
;
Mahony, Daniel F.
;
Greenwell, T. …
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 434-455
Persistent link: https://www.econbiz.de/10008656372
Saved in:
7
The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher
;
Hancock, Meg
;
Simmons, Jason M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10010515320
Saved in:
8
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
9
A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
Saved in:
10
Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil
;
Hums, Mary
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10011578580
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
