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When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels

Weimar, Daniel; Holthoff, Lisa Carola; Biscaia, Rui - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 335-357

Persistent link: https://www.econbiz.de/10013271112

A study on twitter sentiment analysis in Tokyo 2020 Olympic

Veerasamy, Senthil; Goswami, Susobhan - In: Smart analytics, artificial intelligence and …, (pp. 233-242). 2023

Persistent link: https://www.econbiz.de/10014321522

Consumer mimicry of sports influencers on social media : a study on how influencers’ traits influence consumer buying behaviors

De Araujo, Sheryl V. I.; Kamath, Giridhar B.; Pai, Rajesh R. - In: Cogent business & management 11 (2024) 1, pp. 1-18

This study investigates the influence of sports influencers on consumer buying behaviors, focusing on the … found that consumer mimicry, or the act of imitating the actions and preferences of others, particularly sports influencers … mimicry of sports influencers, emphasizing the importance of followers-influencer congruence, where followers identify with …

Persistent link: https://www.econbiz.de/10015449211

Fan engagement behavior : validation of a theory-based scale

Yoshida, Masayuki; Biscaia, Rui; Uhrich, Sebastian; … - In: Journal of sport management : the official journal of … 38 (2023) 2, pp. 133-150

Persistent link: https://www.econbiz.de/10014487033

Determinants of word-of-mouth influence in sport viewership

Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 192-206

Persistent link: https://www.econbiz.de/10011489242

Perceived influence of word-of-mouth recommendation on sport-watching behavior : a gender difference perspective

Asada, Akira; Ko, Yong Jae - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 3, pp. 135-147

Persistent link: https://www.econbiz.de/10012153230

Sports fan experience : electronic word-of-mouth in ephemeral social media

Wakefield, Lane T.; Bennett, Gregg - In: Sport management review 21 (2018) 2, pp. 147-159

Persistent link: https://www.econbiz.de/10011866642

Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming

Kim, Sungkyung; Manoli, Argyro Elisavet - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 444-463

Persistent link: https://www.econbiz.de/10014505232

The emotional experiences of fantasy sports participants

Wilkins, Luke; Dowsett, Ross; Zaborski, Zoella; Scoles, … - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 4, pp. 339-378

Persistent link: https://www.econbiz.de/10015192271

Destigmatisation through social sharing of emotions and empowerment : the case of disabled athletes and consumers of disability sports

Matson-Barkat, Sheila; Puncheva-Michelotti, Petya; … - In: Journal of business research : JBR 149 (2022), pp. 77-84

Persistent link: https://www.econbiz.de/10013325554