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Consumer behaviour
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Sportmarketing
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Heere, Bob
11
Wear, Henry
3
Collins, Dorothy R.
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Katz, Matthew
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Lee, Seunghwan
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Chung, Kyu-soo
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Clopton, Aaron
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Fisackerly, Wil
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Journal of sport management : the official journal of the North American Society of Sport Management
3
European Sport management quarterly : ESMQ
2
Sport management review
2
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ECONIS (ZBW)
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1
Which senses matter more? : the impact of our senses on team identity and team loyalty
Lee, Seunghwan
;
Heere, Bob
;
Chung, Kyu-soo
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 203-213
Persistent link: https://www.econbiz.de/10010257030
Saved in:
2
New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
Saved in:
3
Predicting behavioral loyalty through community : why other fans are more important than our own intentions, our satisfaction, and the team itself
Yoshida, Masayuki
;
Heere, Bob
;
Gordon, Brian
- In:
Journal of sport management : the official journal of …
29
(
2015
)
3
,
pp. 318-333
Persistent link: https://www.econbiz.de/10011295355
Saved in:
4
Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew
;
Ward, Rose Marie
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10011866646
Saved in:
5
Sunday afternoon social capital : an ethnographic study of the Southern City Jets Club
Collins, Dorothy R.
;
Heere, Bob
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 439-458
Persistent link: https://www.econbiz.de/10011915264
Saved in:
6
Identity crisis : a theoretical analysis of "team identification" research
Lock, Daniel
;
Heere, Bob
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 413-435
Persistent link: https://www.econbiz.de/10011773350
Saved in:
7
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
8
What's in a name? : a case study of NBA baskeball in Charlotte
Wear, Henry
;
Collins, Dorothy R.
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10012173523
Saved in:
9
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
10
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
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