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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link

Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982

Persistent link: https://www.econbiz.de/10010364065

The effect of internal, external, and interactive marketing on customer decisions

Wulandari, A.; Suryawardani, B. - In: Understanding digital industry : proceedings of the …, (pp. 35-39). 2020

Persistent link: https://www.econbiz.de/10012224749

The risks associated with the efforts in the creation of loyal customers

Kovač, Ivan; Novak, Ivan; Tompić, Nikolina - In: Trade perspectives in the context of safety, security, …, (pp. 198-221). 2018

Persistent link: https://www.econbiz.de/10011939486

The interrelationships between brand and channel choice

Neslin, Scott A.; Jerath, Kinshuk; Bodapati, Anand; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 319-330

Persistent link: https://www.econbiz.de/10010401320

Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships

Han, Sang-Lin; Sung, Hyung-suk; Shim, Hyeon-sook - In: Journal of business research : JBR 67 (2014) 10, pp. 2115-2122

Persistent link: https://www.econbiz.de/10010400106

A relationship strategy perspective on relationship portfolios : linking customer profitability, commitment, and growth potential to relationship strategy

Ritter, Thomas; Andersen, Henrik - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1005-1011

Persistent link: https://www.econbiz.de/10010410606

Entwicklung und Überprüfung eines Einkaufsconvenience-Modells für den Einkauf von Konsumenten im Lebensmitteleinzelhandel

Geise, Wolfgang; Pömpner, Alexandra; Geise, Fabian A. - In: Agrar- und Ernährungswirtschaft: regional vernetzt und …, (pp. 233-245). 2017

Persistent link: https://www.econbiz.de/10011755137

The impact of gender and ethnic discrimination on redistribution and productivity

Tetteh-Baah, Samuel Kofi; Günther, Isabel - 2020

This study analyzes the impact of gender and ethnic discrimination on redistributive preferences and productivity using … the entire population and sub-groups. The results also indicate that brute luck of gender or ethnicity occurring at birth …

Persistent link: https://www.econbiz.de/10012438196

The instability of matching with overconfident agents

Pan, Siqi - In: Games and economic behavior 113 (2019), pp. 396-415

Persistent link: https://www.econbiz.de/10012174521

Pricing of goods with Bandwagon properties : the curse of coordination

Gordon, Mirta B.; Nadal, Jean-Pierre; Phan, Denis; … - In: Econophysics of agent-based models, (pp. 229-232). 2014

Persistent link: https://www.econbiz.de/10011282051