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Decision models for the movie industry
Eliashberg, Jehoshua; Weinberg, Charles B.; Hui, Sam K. - In: Handbook of marketing decision models, (pp. 437-468). 2008
Persistent link: https://www.econbiz.de/10003755287
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Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Feit, Elea McDonnell; Wang, Pengyuan; Bradlow, Eric T.; … - In: Journal of marketing research : JMR 50 (2013) 3, pp. 348-364
Persistent link: https://www.econbiz.de/10009755700
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The interrelationships between brand and channel choice
Neslin, Scott A.; Jerath, Kinshuk; Bodapati, Anand; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
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Model selection using database characteristics : developing a classification tree for longitudinal incidence data
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - In: Marketing science 33 (2014) 2, pp. 188-205
Persistent link: https://www.econbiz.de/10010358791
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - 2013
Persistent link: https://www.econbiz.de/10010342020
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Empirically testable sources and implications of clumpiness
Zhang, Yao; Bradlow, Eric T.; Small, Dylan S. - In: Marketing science 34 (2015) 2, pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
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Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés; Bradlow, Eric T.; Raju, Jagmohan Singh - In: Journal of marketing research : JMR 45 (2008) 6, pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
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Count models based on Weibull interarrival times
McShane, Blake; Adrian, Moshe; Bradlow, Eric T.; Fader, … - In: Journal of business & economic statistics : JBES ; a … 26 (2008) 3, pp. 369-378
Persistent link: https://www.econbiz.de/10003754197
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A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun; Bradlow, Eric T.; Fader, Peter - In: Marketing science 36 (2017) 2, pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
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A bivariate timing model of customer acquisition and retention
Schweidel, David A.; Fader, Peter; Bradlow, Eric T. - In: Marketing science 27 (2008) 5, pp. 829-843
Persistent link: https://www.econbiz.de/10003780132