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~subject:"United States"
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United States
Consumer behaviour
105,931
Konsumentenverhalten
103,488
Online-Marketing
14,230
Internet marketing
14,101
Relationship marketing
13,710
Beziehungsmarketing
13,686
Theorie
13,422
Theory
13,252
Social Web
11,295
Social web
11,286
Online-Handel
9,707
Online retailing
9,691
Brand management
9,635
Markenführung
9,596
Brand image
8,137
Markenimage
8,106
Customer satisfaction
7,576
Kundenzufriedenheit
7,418
Markenartikel
7,103
Brand
7,079
Electronic Commerce
6,335
E-commerce
6,072
Werbewirkung
5,812
Advertising effects
5,758
Experiment
5,474
Viral marketing
5,371
Service quality
5,368
Virales Marketing
5,354
Dienstleistungsqualität
5,323
Einzelhandel
5,196
Retail trade
5,147
Deutschland
5,023
Marketingmanagement
4,995
USA
4,983
Marketing management
4,965
Werbung
4,735
Advertising
4,725
Germany
4,605
Emotion
4,530
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Undetermined
882
Free
619
CC license
23
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3,325
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1,372
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12
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676
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257
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Hochschulschrift
149
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127
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52
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52
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50
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50
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48
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38
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38
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31
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22
Ratgeber
22
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13
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13
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12
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10
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4,617
German
78
French
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Undetermined
6
Spanish
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Lusk, Jayson L.
19
Schuh, Scott
19
Tucker, Catherine
15
Baghestani, Hamid
14
Einav, Liran
14
Gorodnichenko, Yuriy
14
Nayga, Rodolfo M. <Jr.>
14
Stavins, Joanna
14
Coibion, Olivier
13
Dong, Diansheng
13
Jang, Soocheong (Shawn)
13
McFadden, Daniel
13
Tonsor, Glynn T.
13
Agarwal, Sumit
12
Han, Heesup
12
Winter, Joachim
12
Goldfarb, Avi
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Allcott, Hunt
10
Bronnenberg, Bart J.
10
Cawley, John H.
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
McFadden, Dawn Thilmany
10
Roe, Brian
10
Weber, Michael
10
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Kiser, Elizabeth K.
9
Lennon, Sharron J.
9
Richards, Timothy J.
9
Yoon, Sukki
9
Barber, Nelson
8
Carpenter, Jason M.
8
Choi, Yung Kyun
8
Finkelstein, Amy
8
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National Bureau of Economic Research
74
Friedrich-Schiller-Universität Jena
5
American Marketing Association
3
IGI Global
3
Federal Reserve Bank of New York
2
INSEAD
2
Universität Mannheim
2
American Council on Consumer Interests
1
American Management Association
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Edward Elgar Publishing
1
European Central Bank
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Goethe-Universität Frankfurt am Main
1
Institute for Social Research, University of Michigan
1
Japan Society <New York, NY>
1
Kanada / Corporate Services Research Branch
1
Law and Economics Conference <8., 2019, Luzern>
1
National Academies of Sciences, Engineering, and Medicine / Committee on National Statistics
1
National Academies of Sciences, Engineering, and Medicine / Division of Behavioral and Social Sciences and Education
1
National Academies of Sciences, Engineering, and Medicine / Panel on Improving Consumer Data for Food and Nutrition Policy Research for the Economic Research Service
1
National Center for Food and Agricultural Policy <USA>
1
National Planning Association
1
National Planning Association / Joint Subcommittee on U.S. Foreign Aid
1
OECD
1
Office of Consumer Education and Information, Health Maintenance Organization Service, Health Services and Mental Health Administration, United States Department of Health Education and Welfare
1
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Working paper / National Bureau of Economic Research, Inc.
251
Journal of consumer research : JCR ; an interdisciplinary bimonthly
142
NBER working paper series
74
Psychology & marketing
68
Journal of retailing and consumer services
59
Journal of business research : JBR
57
Journal of fashion marketing and management
57
American journal of agricultural economics
53
International journal of hospitality management
49
Journal of advertising research
42
Marketing science
40
International journal of consumer studies
39
Journal of consumer affairs : official publication of the American Council on Consumer Interests
39
Journal of marketing theory and practice
38
The American economic review
37
The journal of consumer marketing
37
Journal of international consumer marketing
35
Journal of consumer behaviour : an international research review
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
29
Applied economics
28
International journal of retail & distribution management
28
International journal of sport management and marketing : IJSMM
27
Discussion paper / Centre for Economic Policy Research
26
Journal of advertising : official publication of the American Academy of Advertising
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of business ethics : JOBE
23
Journal of travel and tourism marketing
22
The review of economics and statistics
22
Agricultural and resource economics review : ARER
21
Young consumers : insight and ideas for responsible marketers
21
Journal of food products marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Services marketing quarterly
20
The journal of services marketing
20
Journal of the Academy of Marketing Science
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Journal of hospitality marketing & management
18
Journal of marketing theory and practice : JMTP
18
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
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Source
All
ECONIS (ZBW)
4,680
USB Cologne (EcoSocSci)
21
RePEc
6
USB Cologne (business full texts)
1
Other ZBW resources
1
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1
Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers
Park, Cheol
;
Lee, Thae Min
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 332-340
Persistent link: https://www.econbiz.de/10003893299
Saved in:
2
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
Saved in:
3
How should managers respond? : exploring the effects of different responses to negative online reviews
Treviño, Teresa
;
Castaño, Raquel
- In:
International journal of leisure and tourism marketing …
3
(
2012/13
)
3
,
pp. 237-251
Persistent link: https://www.econbiz.de/10009742022
Saved in:
4
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
5
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identification with celebrities
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
6
Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations
Jeong, EunHa
;
Jang, Soocheong (Shawn)
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008908379
Saved in:
7
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
Saved in:
8
The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
Saved in:
9
Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USA
Tsai, Wan-Hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011690149
Saved in:
10
Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka
;
Makri, Katerina
;
Houston, Michael J.
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
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