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Value creation
Service-dominant logic
42
Service-Dominant Logic
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service-dominant logic
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Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Reframing supply chain management : a service-dominant logic perspective
Lusch, Robert F.
- In:
The journal of supply chain management : a global …
47
(
2011
)
1
,
pp. 14-18
Persistent link: https://www.econbiz.de/10008900918
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2
What about Bob? : reflections from a former doctoral student
Brunswick, Gary J.
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 43-47
Persistent link: https://www.econbiz.de/10014233673
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3
Service, value networks and learning
Lusch, Robert F.
;
Vargo, Stephen L.
;
Tanniru, Mohan
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003965741
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4
A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.
;
Webster, Frederick E. <Jr.>
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
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5
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
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6
Service-dominant logic : prologue and prospects
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 91-93
Persistent link: https://www.econbiz.de/10009727071
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7
From repeat patronage to value co-creation in service ecosystems : a transcending conceptualization of relationship
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 169-179
Persistent link: https://www.econbiz.de/10008758137
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8
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
9
Service systems : a broadened framework and research agenda on value propositions, engagement, and service experience
Chandler, Jennifer D.
;
Lusch, Robert F.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10010483444
Saved in:
10
A service lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
California management review
57
(
2014/15
)
1
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
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