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Value co-creation and co-destruction behaviour : relationship with basic human values and personality traits

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"A social justice logic" : how digital commerce enables value co-creation at the bottom of the pyramid

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Value added reseller or value at risk : the dark side of relationships with VARs

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Investigating relationship types for creating brand value for resellers

Gupta, Suraksha; Foroudi, Pantea; Yen, Dorothy - In: Industrial marketing management : the international … 72 (2018), pp. 37-47

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Enhancing university brand image and reputation through customer value co-creation behaviour

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Inter-organizational collaborations for social innovation and social value creation : towards the development of new research agenda and theoretical perspectives

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Value co-creation behaviour : antecedents and consequences

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Design, branding and marketing : experience and value creation in design, branding, marketing, corporate reputation and identity

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Emotional value and brand attachment towards private label brands : the influence on value cocreation behaviour and customer engagement

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Enhancing value co-creation behaviour in digital peer-to-peer platforms : an integrated approach

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