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Investigating the effect of arousal on brand memory in advergames : comparing qualitative and quantitative approaches
Hernandez, Monica D.; Minor, Michael - In: Qualitative market research : an international journal 14 (2011) 2, pp. 207-217
Persistent link: https://www.econbiz.de/10009153371
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False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
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Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.; Minor, Michael; Suh, Jaebeom; … - In: Advertising, promotion, and new media, (pp. 298-319). 2015
Persistent link: https://www.econbiz.de/10011708756
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A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
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Determinants of children's attitudes towards "advergames" : the case of Mexico
Hernandez, Monica D. - In: Young consumers : insight and ideas for responsible … 9 (2008) 3, pp. 112-120
Persistent link: https://www.econbiz.de/10003745620
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Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.; Chapa, Sindy - In: Journal of marketing communications 16 (2010) 1/2, pp. 59-68
Persistent link: https://www.econbiz.de/10003952928