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Viral marketing
Social Web
14,260
Social web
14,253
E-commerce
12,210
Electronic Commerce
12,120
Taiwan
9,769
Konsumentenverhalten
9,381
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9,377
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8,821
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8,799
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7,627
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6,320
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5,938
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4,360
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3,569
Relationship marketing
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Internet
3,126
Virales Marketing
2,479
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2,022
China
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Customer satisfaction
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Kundenzufriedenheit
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Law, Chun Hung Roberts
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Filieri, Raffaele
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Bigné Alcañiz, J. Enrique
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Law, Rob
9
Ye, Qiang
9
Kim, Jong Min
8
Mariani, Marcello M.
8
Tan, Yong
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Akram, Umair
7
Dwivedi, Yogesh Kumar
7
Li, Hengyun
7
Loureiro, Sandra Maria Correia
7
Pelsmacker, Patrick de
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Roy, Gobinda
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Schweidel, David A.
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Xie, Karen L.
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Berger, Jonah
6
Bilgihan, Anil
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Dens, Nathalie
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Fan, Weiguo
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Flavián Blanco, Carlos
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Gopinath, Shyam
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Hu, Nan
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Karjaluoto, Heikki
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Liang, Sai
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Liu, Ling
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Moe, Wendy W.
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Okumus, Fevzi
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Ranaweera, Chatura
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Rita, Paulo
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Wallace, Elaine
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Wu, Luorong
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Balaji, M. S.
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Basu, Rituparna
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Bilal, Muhammad
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Bradley, Graham L.
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Buttle, Francis A.
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Chakraborty, Uttam
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Chu, Shu-Chuan
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Journal of business research : JBR
117
Journal of retailing and consumer services
76
International journal of hospitality management
59
International journal of internet marketing and advertising : IJIMA
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Information systems research : ISR
47
Tourism management : research, policies, practice
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Journal of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Electronic commerce research
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Journal of management information systems : JMIS
31
Journal of electronic commerce research : JECR
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Journal of hospitality marketing & management
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Psychology & marketing
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Journal of internet commerce
27
International journal of contemporary hospitality management
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International journal of advertising : the quarterly review of marketing communications
25
International journal of electronic marketing and retailing : IJEMR
25
Journal of marketing
23
International journal of advertising : the review of marketing communications
22
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of travel and tourism marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of advertising research
19
Journal of marketing management : MM
19
Journal of promotion management : innovations in planning and applied research
19
The journal of product & brand management
19
Technological forecasting & social change : an international journal
18
International journal of consumer studies
17
European journal of marketing : EJM
16
Journal of marketing research : JMR
16
Business horizons
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
15
Management information systems : mis quarterly
14
Electronic markets : EM ; the international journal of electronic commerce and business media
13
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ECONIS (ZBW)
2,479
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1
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
2
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
3
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews
Furner, Christopher P.
- In:
International journal of services technology and management
20
(
2014
)
1/2/3
,
pp. 14-30
Persistent link: https://www.econbiz.de/10010505409
Saved in:
6
Crowd sourcing and e-commerce : Chinese online reviews
Sukaini, Ali Khalaf Mohammed Al
;
Zhang, Jing
- In:
Inventi impact: international trade
(
2017
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10011689036
Saved in:
7
Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan
;
Ghouth, Alaa
- In:
Journal of management research
10
(
2018
)
3
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
Saved in:
8
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
9
Impacts of social media on the buying intention of the consumers in Edinburgh, UK
Al-Shawabkeh, Abdallah
;
Nuseir, Mohammed T.
;
Aljumah, Ahmad
- In:
International journal of procurement management
14
(
2021
)
4
,
pp. 470-486
Persistent link: https://www.econbiz.de/10012595864
Saved in:
10
How managerial responses to online reviews affect customer satisfaction : an empirical study based on additional reviews
Zhao, Yan
;
Wen, Lingling
;
Feng, Xiangnan
;
Li, Ran
;
Lin, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305219
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