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Consumer advertising as a sign...
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Werbung
Advertising
34
Consumer behaviour
25
Konsumentenverhalten
25
Advertising effects
24
Werbewirkung
24
Einzelhandel
11
Retail trade
11
Creativity
9
Kreativität
8
Marketing
7
Beziehungsmarketing
6
Brand image
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Retailing
6
Brand
5
Brand management
5
Markenartikel
5
Markenimage
5
Brand equity
4
Kommunikation
4
Markenführung
4
Marketing theory
4
Marketingtheorie
4
Online retailing
4
Online-Handel
4
Psychology of advertising
4
Werbepsychologie
4
Advertising planning
3
Customer satisfaction
3
Food retailing
3
Kundenzufriedenheit
3
Lebensmitteleinzelhandel
3
Nachhaltige Entwicklung
3
Nachhaltigkeit
3
Schweden
3
Sustainability
3
Sustainable development
3
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English
32
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Rosengren, Sara
32
Dahlén, Micael
17
Eisend, Martin
5
Campbell, Colin L.
3
Modig, Erik
3
Laczniak, Russell N.
2
Rust, Roland T.
2
Stewart, David W.
2
Waiguny, Martin K. J.
2
Åkestam, Nina
2
Bigné Alcañiz, J. Enrique
1
Bondesson, Niklas
1
Cheng, Zixuan Mia
1
Colliander, Jonas
1
Demsar, Vlad
1
Dens, Nathalie
1
Farrell, Justine Rapp
1
Ferraro, Carla
1
Gemvik, Alice
1
Hao, Jianyu
1
Hudders, Liselot
1
Huh, Jisu
1
Karsberg, John
1
Koslow, Scott
1
Muldrow, Adrienne F.
1
Okazaki, Shintaro
1
Plangger, Kirk
1
Sands, Sean
1
Smith, Edith
1
Thorbjørnsen, Helge
1
Thorwid, Christian
1
Törn, Fredrik
1
Wang, Yiru
1
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Springer Fachmedien Wiesbaden
2
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <17., 2018, Valencia>
1
ICORIA <Veranstaltung> <18., 2019, Krems an der Donau>
1
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Journal of advertising : official publication of the American Academy of Advertising
8
Journal of advertising research
5
Advances in advertising research
4
European Advertising Academy
3
International journal of advertising : the review of marketing communications
3
Research
2
Advertising in new formats and media : current research and implications for marketers
1
EAA Series
1
European journal of marketing : EJM
1
Journal of advertising
1
Journal of marketing
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Psychology & marketing
1
Springer Gabler Research
1
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1
The journal of product & brand management
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ECONIS (ZBW)
32
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1
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32
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1
How organizational identification among retail employees is affected by advertising
Rosengren, Sara
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 204-209
Persistent link: https://www.econbiz.de/10011743255
Saved in:
2
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
3
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
4
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
5
Harder, better, faster, stronger : contributions to advertising research from ICORIA 2023 : editorial
Dens, Nathalie
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10015194211
Saved in:
6
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
Saved in:
7
Think outside the ad : can advertising creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
8
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
9
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
10
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
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