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Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement

Howard, Daniel J.; Kerin, Roger A. - In: Journal of marketing 70 (2006) 4, pp. 185-204

Persistent link: https://www.econbiz.de/10007278443

The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement

Howard, Daniel J.; Kerin, Roger A.; Gengler, Charles - In: Journal of public policy & marketing : JPP & M ; an … 19 (2000) 2, pp. 250-264

Persistent link: https://www.econbiz.de/10007046650

Changing your mind about seeing a brand that you never saw : implications for brand attitudes

Howard, Daniel J.; Kerin, Roger A. - In: Psychology & marketing 28 (2011) 2, pp. 168-187

Persistent link: https://www.econbiz.de/10008858091

The vulgar euphemism (VE) scale : entitled incivility in social relations

Howard, Daniel J. - In: The psychology of consumer and social influence : …, (pp. 175-214). 2016

Persistent link: https://www.econbiz.de/10011589000

The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs

Kalyanaram, Gurumurthy - In: International journal of pharmaceutical and healthcare … 2 (2008) 1, pp. 35-46

Persistent link: https://www.econbiz.de/10009896129

The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs

Kalyanaram, Gurumurthy - In: International journal of pharmaceutical and healthcare … 2 (2008) 1, pp. 35-46

Persistent link: https://www.econbiz.de/10003929423

Multiclus: A new method for simultaneously performing multidimensional scaling and cluster analysis

Jedidi, Kamel; DeSarbo, Wayne S.; Howard, Daniel J. - 1991

This paper develops a maximum likelihood based method for simultaneously performing multidimensional scaling and cluster analysis on two-way dominance or profile data. This MULTICLUS procedure utilizes mixtures of multivariate conditional normal distributions to estimate a joint space of...

Persistent link: https://www.econbiz.de/10009476613

Emotional Contagion Effects on Product Attitudes

Howard, Daniel J.; Gengler, Charles - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 189-201

Persistent link: https://www.econbiz.de/10006657595

What's in a Name? A Complimentary Means of Persuasion

Howard, Daniel J.; Gengler, Charles; Jain, Ambuj - In: Journal of consumer research : JCR ; an … 22 (1995) 2, pp. 200-211

Persistent link: https://www.econbiz.de/10006680168

Comment—Recall, Recognition and the Dimensionality of Memory for Print Advertisements: An Interpretative Reappraisal

Howard, Daniel J.; Sawyer, Alan G. - In: Marketing Science 7 (1988) 1, pp. 94-98

Bagozzi and Silk (Bagozzi, R. P., A. J. Silk. 1983. Recall, recognition and the measurement of memory for print advertisements. 95–134.), B&S hereafter, report the results of LISREL analyses of the covariance structure of aggregate recognition and recall data collected 30 years ago by the...

Persistent link: https://www.econbiz.de/10008787522