Similar Search Results

Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156

Persistent link: https://www.econbiz.de/10011305971

Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10012659483

Raji, Mustafa; Magnusson, Peter; Martirosyan, Yuri - In: International marketing review 42 (2025) 1, pp. 128-148

Persistent link: https://www.econbiz.de/10015202418

Alden, Dana L.; Kelley, James B.; Riefler, Petra; Lee, … - In: Journal of international marketing 21 (2013) 2, pp. 17-38

Persistent link: https://www.econbiz.de/10009758009

Chattopadhyay, Amitava; Batra, Rajeev - 2012

Persistent link: https://www.econbiz.de/10009565937

Klink, Richard R.; Athaide, Gerard A. - In: The journal of product & brand management 23 (2014) 4/5, pp. 262-267

Persistent link: https://www.econbiz.de/10010422978

Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 23 (2015) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10010520821

Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736

Persistent link: https://www.econbiz.de/10011438542

Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 586-607

Persistent link: https://www.econbiz.de/10011552514

Chawla, Deepak; Sondhi, Neena - In: International journal of Indian culture and business … 12 (2016) 4, pp. 508-533

Persistent link: https://www.econbiz.de/10011664736