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Attitudes toward use of advertising and various media practices by physicians
Freeman, Gordon L.; Moser, H. R. - In: Journal of promotion management : JPM 15 (2009) 3, pp. 400-417
Persistent link: https://www.econbiz.de/10003903773
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How chiropractic advertising is viewed by the general public : en empirical analysis
Freeman, Gordon L.; Moser, H. R. - In: Journal of business and economic perspectives 35 (2009) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10003927899
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How the public views hospital advertising : an empirical analysis
Moser, H. R.; Freeman, Gordon L. - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 4, pp. 320-330
Persistent link: https://www.econbiz.de/10009547584
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A longitudinal assessment of consumers' attitudes toward accounting advertising
Moser, H. R.; Freeman, Gordon L.; Loudon, David - In: Services marketing quarterly 36 (2015) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10011339262
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A longitudinal assessment of consumers' attitudes toward physician's advertising
Moser, H. R.; Freeman, Gordon L. - In: Journal of business and economic perspectives 43 (2016) 1, pp. 103-124
Persistent link: https://www.econbiz.de/10011617369
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An empirical analysis of consumers' attitudes toward chiropractic services advertising : a comparative cross-sectional study
Moser, H. R.; Freeman, Gordon L. - In: Services marketing quarterly 31 (2010) 2, pp. 253-274
Persistent link: https://www.econbiz.de/10003960134
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An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.; Freeman, Gordon L.; Loudon, David L.; … - In: Health marketing quarterly 35 (2018) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
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How the public views optometrists ̕advertising : an empirical analysis
Freeman, Gordon L.; Moser, Homer Ronald - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 3, pp. 255-267
Persistent link: https://www.econbiz.de/10003893249
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A longitudinal assessment of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Journal of hospital marketing & public relations 18 (2007/08) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10003681193
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An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10003764732