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Including emerging markets, services and durables, new and luxory brands
Romaniuk, Jenni; Sharp, Byron - 2016
Persistent link: https://www.econbiz.de/10011906294
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How brands grow : la vérité sur la croissance des marques
Sharp, Byron - 2018
Persistent link: https://www.econbiz.de/10011788652
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Buying brands at both regular price and on promotion over time
Scriven, John; Clemente, Maria; Dawes, John; Trinh, Giang; … - In: Australasian marketing journal 25 (2017) 4, pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
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Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
Dawes, John; Bond, Allison; Hartnett, Nicole; Sharp, Byron - In: Australasian marketing journal 25 (2017) 4, pp. 261-268
Persistent link: https://www.econbiz.de/10011792149
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Expanding marketing empirical generalisations to health behaviours : physical activity is not so different from buying behaviour, after-all
Wilson, Amy L.; Sharp, Byron; Nguyen, Cathy; … - In: Australasian marketing journal 25 (2017) 4, pp. 317-325
Persistent link: https://www.econbiz.de/10011792389
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Understanding consumer behaviour in evolving subscription markets : lessons from sports season tickets research
McDonald, Heath; Dunn, Steven; Schreyer, Dominik; … - In: Journal of service management 35 (2024) 1, pp. 89-107
Persistent link: https://www.econbiz.de/10014456582
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Extended conditional trend analysis : predicting triple period buyer flows with a tri-variate NBD model
Trinh, Giang; Dawes, John; Wright, Malcolm J.; … - In: Journal of consumer behaviour 21 (2022) 1, pp. 92-101
Persistent link: https://www.econbiz.de/10012813937
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Measuring advertising's effect on mental availability
Vaughan, Kelly; Corsi, Armando Maria; Beal, Virginia; … - In: International journal of market research 63 (2021) 5, pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
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Net audiences : a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method
Anesbury, Zachary William; Driesener, Carl Barrie; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1591-1610
Persistent link: https://www.econbiz.de/10012395568
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How brands grow
Romaniuk, Jenni; Sharp, Byron - 2022 - Revised edition
Persistent link: https://www.econbiz.de/10012655528