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Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.; Lowrey, Tina M.; Luna, David; Lerman, Dawn B. - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
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Does brand spelling influence memory? : the case of auditorily presented brand names
Luna, David; Carnevale, Marina; Lerman, Dawn - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 36-48
Persistent link: https://www.econbiz.de/10009719557
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Examining children's preferences for phonetically manipulated brand names across two English accent groups
Baxter, Stacey; Lowrey, Tina M. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 122-124
Persistent link: https://www.econbiz.de/10010370692
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.; Luna, David - In: Journal of business research : JBR 67 (2014) 5, pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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A theory-based measure of acculturation : the shortened cultural life style inventory
Lerman, Dawn; Maldonado, Rachel; Luna, David - In: Journal of business research : JBR 62 (2009) 4, pp. 399-406
Persistent link: https://www.econbiz.de/10003839869
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How much was your shopping basket? : working memory processes in total basket price estimation
Luna, David; Kim, Hyeong Min - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 346-355
Persistent link: https://www.econbiz.de/10003883911
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The role of thin slice judgments in retail environments
Wang, Kai-Wu; Peracchio, Laura A.; Luna, David - In: Brick & mortar shopping in the 21st century, (pp. 17-32). 2008
Persistent link: https://www.econbiz.de/10003618144
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The effect of expertise on the relation between implicit and explicit attitude measures : an information availability/accessibility perspective
Czellar, Sandor; Luna, David - 2007
Persistent link: https://www.econbiz.de/10003744287
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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor; Voyer, Benjamin G.; Schwob, Alexandre; … - 2008
Persistent link: https://www.econbiz.de/10003749007
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Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina; Luna, David; Lerman, Dawn - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 572-591
Persistent link: https://www.econbiz.de/10011734955