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Cognitive decline and emotional regulation of senior consumers
Kim, DongHee; Jang, Soocheong (Shawn) - In: International journal of hospitality management 44 (2015), pp. 111-119
Persistent link: https://www.econbiz.de/10010501231
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The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin; Wang, Cheng Lu; Jiang, Ying; Barnes, Bradley R. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
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"No emotions - no money" : was das Markenmanagement von der Hirnforschung lernen kann
Häusel, Hans-Georg - In: Markenführung im Billigzeitalter : Wertevernichtung - …, (pp. 119-134). 2006
Persistent link: https://www.econbiz.de/10003367054
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Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William; Rao, Akshay R. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
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Commentaries and rejoinder to "trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study"
Huettel, Scott A.; Payne, John W.; Yoon, Carolyn; … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 14-24
Persistent link: https://www.econbiz.de/10003810233
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Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424
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Consumer emotional intelligence : conceptualization, measurement, and the prediction of consumer decision making
Kidwell, Blair; Hardesty, David M.; Childers, Terry L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10003754714
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Betroffenheit als Auslöser des bewussten Konsums
Hoffmann, Stefan; Schlicht, Julia; Kurz, Claudia - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003872634
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Cognitive and emotional processes in individuals and commercial web sites
Lee, Jung-gyo; Thorson, Esther - In: Journal of business and psychology 24 (2009) 1, pp. 105-115
Persistent link: https://www.econbiz.de/10003848108
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The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment
Chen, Hong-mei; Chen, Qimei; Kazman, Rick - 2009
Persistent link: https://www.econbiz.de/10003860458