Similar Search Results

Analyzing consumer preference for wine product bundles : implications for the retail and wine industry

Matthews, Christopher; Somogyi, Simon; Zanten, Rob van - In: Journal of international food & agribusiness marketing … 26 (2014) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10010358892

Wine consumer typologies based on level of involvement : a case of Turkey

Koksal, Haluk; Seyedimany, Arian - In: International journal of wine business research 35 (2023) 4, pp. 597-613

Persistent link: https://www.econbiz.de/10014432821

Market segments and pricing of fine wines over their lifecycle

Masset, Philippe - In: Economic modelling 141 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015191481

The Chinese wine market : a market segmentation study

Liu, Hong Bo; McCarthy, Breda; Chen, Tingzhen; Guo, Shu; … - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 450-471

Persistent link: https://www.econbiz.de/10010384985

Exploratory wine consumer behavior in a transitional market : the case of Poland

Schaefer, Renata; Olsen, Janeen E.; Thach, Liz - In: Wine Economics and Policy 7 (2018) 1, pp. 54-64

This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a … state of rapid change. This study investigates the extent to which demographics, values, and wine preferences relate to … exploratory behavior. Data obtained from 198 Polish wine consumers was used in the analysis. Exploratory behavior was measured …

Persistent link: https://www.econbiz.de/10011868456

Social media as a means to access millennial wine consumers

Fuentes Fernández, Rosana; Vriesekoop, Frank; Urbano, … - In: International journal of wine business research : IJWBR 29 (2017) 3, pp. 269-284

Persistent link: https://www.econbiz.de/10011781085

Using push-pull winescape attributes to model Australian wine tourist segmentation

Quintal, Vanessa; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 346-372

Persistent link: https://www.econbiz.de/10011814564

Using consumer opinion to define New World fine wine : insights for hospitality

Kustos, Marcell; Goodman, Steve; Jeffery, David W.; … - In: International journal of hospitality management 83 (2019), pp. 180-189

Persistent link: https://www.econbiz.de/10012122070

That old saying about wine and age : identifying South African age-cohort preferences

Kruger, Martinette; Viljoen, Adam - In: International journal of wine business research 34 (2022) 4, pp. 495-522

Persistent link: https://www.econbiz.de/10013454429

From curious to connoisseur : a longitudinal segmentation of attendees at a Chinese wine festival

Shi, Fangfang; Ji, Shaojun; Weaver, David B.; Huang, … - In: International journal of contemporary hospitality management 34 (2022) 3, pp. 885-907

Persistent link: https://www.econbiz.de/10013164513