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The influences of verbal smell references in radio advertisements

Davis, Eric A.; Magnini, Vincent P.; Weaver, Pamela A.; … - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 2, pp. 281-299

Persistent link: https://www.econbiz.de/10009779908

Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context

Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455

Persistent link: https://www.econbiz.de/10012249057

Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration

Munsch, Alison - In: Journal of global scholars of marketing science : … 31 (2021) 1, pp. 10-29

Persistent link: https://www.econbiz.de/10012423197

Targeting and privacy in mobile advertising

Rafieian, Omid; Yoganarasimhan, Hema - In: Marketing science 40 (2021) 2, pp. 193-216

Persistent link: https://www.econbiz.de/10012504914

How and when to use the political cycle to identify advertising effects

Moshary, Sarah; Shapiro, Bradley T.; Song, Jihong - In: Marketing science 40 (2021) 2, pp. 283-304

Persistent link: https://www.econbiz.de/10012504956

A dynamic model of optimal retargeting

Villas-Boas, J. Miguel; Yao, Yunfei - In: Marketing science 40 (2021) 3, pp. 428-458

Persistent link: https://www.econbiz.de/10012593999

Femvertising and its perception by Polish female consumers

Macias, Klaudia - In: Journal of marketing and consumer behaviour in emerging … (2021) 1/12, pp. 55-69

perception of advertising. The research method employed in this study was a quantitative survey on a sample of 321 Polish women … sexism. The higher the level of sexism, the more negative the evaluation of pro-women advertising becomes. This is a … suggestion for advertisers that diversifying an advertising message can be an eff ective marketing strategy. …

Persistent link: https://www.econbiz.de/10012666760

Competitive advertising on brand search : traffic stealing and click quality

Simonov, Andrey; Hill, Shawndra - In: Marketing science 40 (2021) 5, pp. 923-945

Persistent link: https://www.econbiz.de/10012668065

Development of the persuasion knowledge scales of sponsored content (PKS-SC)

Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 671-697

Persistent link: https://www.econbiz.de/10012492564

When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth

Joshi, Yogesh V.; Musalem, Andrés - In: Marketing science 40 (2021) 1, pp. 168-188

Persistent link: https://www.econbiz.de/10012493751