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What can influence the consumers' online word-of-mouth? : an online gaming perspective

Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293

Persistent link: https://www.econbiz.de/10009791681

Online reviews and its impact on brand equity

Chakraborty, Uttam; Bhat, Savita - In: International journal of internet marketing and … 12 (2018) 2, pp. 159-180

Persistent link: https://www.econbiz.de/10011859040

Can a nation brand be built with an online tourism brand?

Sarı, Ömer; Uygur, Selma Meydan - In: Journal of contemporary marketing science 6 (2023) 2, pp. 128-147

Persistent link: https://www.econbiz.de/10014380608

A framework to attain brand promise in an online setting

Alwi, Sharifah; Ismail, Shahril Azwan - In: Marketing intelligence & planning 31 (2013) 5, pp. 557-578

Persistent link: https://www.econbiz.de/10010127905

Online branding : development of hotel branding through interactivity theory

Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192

Persistent link: https://www.econbiz.de/10011556039

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to …

Persistent link: https://www.econbiz.de/10012911061

Evidence on expectations of luxury vs. non-luxury consumers on Facebook luxury brand pages

Deprince, Elodie; Geerts, Angy - In: Global journal of business research : GJBR 13 (2019) 2, pp. 81-94

Persistent link: https://www.econbiz.de/10012160249

Follow the leader : understanding young adults' intentions to follow brands on Facebook

Logan, Kelty - In: International journal of internet marketing and … 10 (2016) 3, pp. 152-170

Persistent link: https://www.econbiz.de/10011665136

Studying the influence of e-CRM on web-based brand personality : the case of Mellat Bank

Shahin, Arash; Gharibpoor, Mahshid; Teymouri, Shirin; … - In: International journal of business information systems : … 13 (2013) 4, pp. 453-470

Persistent link: https://www.econbiz.de/10010231396