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109
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102
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102
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97
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90
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89
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84
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83
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77
Hofmann, Erik
77
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77
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77
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77
Zhao, Xiande
77
Dwivedi, Yogesh K.
76
Kumar, Vikas
75
Peitz, Martin
75
Lasch, Rainer
74
Huo, Baofeng
70
Law, Rob
70
Heinemann, Gerrit
68
Bogaschewsky, Ronald
66
Alt, Rainer
65
Chen, Jing
65
Kotzab, Herbert
65
Smith, Alan D.
64
Whinston, Andrew B.
64
Madhani, Pankaj M.
63
Fawcett, Stanley E.
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62
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1
Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj
;
Kalra, Ashish
;
Chen, Haozhe
;
Daugherty, …
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
Saved in:
2
The role of social media data in enhancing B2B omni-channel marketing efforts in small businesses
Hayes, Orla
;
Kelliher, Felicity
- In:
Journal of small business & enterprise development
32
(
2025
)
1
,
pp. 151-172
Persistent link: https://www.econbiz.de/10015271812
Saved in:
3
Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
Saved in:
4
The influence of online social networks on performance of small and medium enterprises : an empirical investigation of the online business to business network XING
Zaglia, Melanie E.
;
Waiguny, Martin K. J.
;
Abfalter, Dagmar
- In:
International journal of entrepreneurial venturing
7
(
2015
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011508734
Saved in:
5
From websites to social media : exploring the adoption of internet marketing in emerging industrial markets
Shaltoni, Abdel Monim
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 1009-1019
Persistent link: https://www.econbiz.de/10011773584
Saved in:
6
B2B SME management of antecedents to the application of social media
Brink, Tove
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
Saved in:
7
Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Kanagaraj, D. Jayaprakash
;
Sudhahar, J. Clement
- In:
International journal of electronic customer …
9
(
2015
)
4
,
pp. 203-219
Persistent link: https://www.econbiz.de/10011606917
Saved in:
8
Fostering partner relationship management in B2B ecosystems of electronic media
Barac, Dušan
;
Ratkovic-Živanovic, Vanjica
;
Labus, Milica
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1203-1216
Persistent link: https://www.econbiz.de/10011802831
Saved in:
9
The B2B digital marketing practice : towards an exploration of the "hidden"
Yadav, Shiv Shankar Kumar
;
Bansal, Sanjeev
- In:
International journal of management practice : IJMP
14
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012599630
Saved in:
10
Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David
;
Giusti, Giovanni
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
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