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Service-sales ambidexterity : evidence, practice, and opportunities for future research
Ruyter, Ko de; Keeling, Debbie Isobel; Yu, Ting - In: Journal of service research 23 (2020) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10012183571
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Achieving service-sales ambidexterity
Yu, Ting; Patterson, Paul G.; Ruyter, Ko de - In: Journal of service research : JSR 16 (2013) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10009751108
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Converting service encounters into cross-selling opportunities : does faith in supervisor ability help or hinder service-sales ambidexterity?
Yu, Ting; Patterson, Paul G.; Ruyter, Ko de - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 491-511
Persistent link: https://www.econbiz.de/10011309587
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Unfolding the impacts of transaction-specific investments : moderation by out-of-the-channel-loop perceptions and achievement orientations
Mo, Ce; Yu, Ting; Ruyter, Ko de; Chen, Ching-fu - In: Industrial marketing management : the international … 78 (2019), pp. 17-26
Persistent link: https://www.econbiz.de/10012026087
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Exploring the frontiers in reality-enhanced service communication : from augmented and virtual reality to neuro-enhanced reality
Hilken, Tim; Chylinski, Mathew; Ruyter, Ko de; Heller, Jonas - In: Journal of service management 33 (2022) 4/5, pp. 657-674
Persistent link: https://www.econbiz.de/10013325741
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Reimagining marketing strategy : driving the debate on grand challenges : editorial
Ruyter, Ko de; Keeling, Debbie Isobel; Plangger, Kirk; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10012819735
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Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
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Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.; Ruyter, Ko de; Dellarocas, Chrysanthos - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
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GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera; Wiertz, Caroline; Cotte, June; Ruyter, Ko de - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
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When nothing is what it seems : a digital marketing research agenda
Ruyter, Ko de; Keeling, Debbie Isobel; Ngo, Liem Viet - In: Australasian marketing journal 26 (2018) 3, pp. 199-203
Persistent link: https://www.econbiz.de/10011954207