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Malkoc, Selin A.
28
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3
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ECONIS (ZBW)
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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
2
The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction
Moon, Sun-Jung
;
Costello, John P.
;
Koo, Dong-Mo
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10011689794
Saved in:
3
International digital advertising : lessons from around the world
Taylor, Charles Raymond
;
Costello, John P.
- In:
Digital advertising : theory and research
,
(pp. 345-361)
.
2017
Persistent link: https://www.econbiz.de/10011646125
Saved in:
4
Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea
;
Schwaiger, Manfred
;
Taylor, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
Saved in:
5
Providers versus platforms : marketing communications in the sharing economy
Costello, John P.
;
Walker Reczek, Rebecca
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
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6
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
7
The uptrend effect : encouraging healthy behaviors through greater inferred normativity
Costello, John P.
;
Garvey, Aaron M.
;
Germann, Frank
; …
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 110-127
Persistent link: https://www.econbiz.de/10014584173
Saved in:
8
Get your science out of here : when does invoking science in the marketing of consumer products backfire?
Philipp-Muller, Aviva
;
Costello, John P.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 721-740
Persistent link: https://www.econbiz.de/10013542018
Saved in:
9
Time Will Fly During Future Fun (But Drag Until Then)
Tonietto, Gabriela N.
;
VanEpps, Eric M.
;
Malkoc, Selin A.
; …
- In:
Journal of Consumer Psychology
32
(
2021
)
3
,
pp. 475-483
Persistent link: https://www.econbiz.de/10012535549
Saved in:
10
Psychological analysis of consumer intertemporal decisions
Malkoc, Selin A.
;
Zauberman, Gal
- In:
Consumer Psychology Review
(
2018
)
Persistent link: https://www.econbiz.de/10012272354
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