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~subject:"Strategisches Management"
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Strategisches Management
Marketing
31
Entrepreneurship
22
Entrepreneurship approach
21
Marketingmanagement
19
Marketing management
17
Business start-up
15
Unternehmensgründung
15
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13
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11
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7
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7
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6
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6
Marketing theory
6
Physical distribution
6
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6
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6
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6
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5
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5
Relationship marketing
5
Salesforce
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5
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4
Marktforschung
4
Salespeople
4
Selling
4
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4
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4
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Cravens, David W.
20
Piercy, Nigel
7
Lamb, Charles William
2
Baldauf, Artur
1
Crittenden, Victoria L.
1
Ingram, Thomas N.
1
LaForge, Raymond W.
1
Lamb, Charles W.
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Lane, Nikala
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Business horizons
2
McGraw-Hill/Irwin series in marketing
2
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2
Journal of business economics : JBE
1
Journal of business strategy
1
Journal of strategic marketing
1
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
6
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1
Gaining strategic marketing advantage
Cravens, David W.
- In:
Business horizons
31
(
1988
)
5
,
pp. 44-54
Persistent link: https://www.econbiz.de/10003519758
Saved in:
2
Strategic forces affecting marketing strategy
Cravens, David W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
Saved in:
3
Strategic marketing
Cravens, David W.
-
1982
Persistent link: https://www.econbiz.de/10001388928
Saved in:
4
Strategic marketing
Cravens, David W.
-
1987
-
2. ed.
Persistent link: https://www.econbiz.de/10004153197
Saved in:
5
Strategic marketing
Cravens, David W.
-
1982
Persistent link: https://www.econbiz.de/10004050151
Saved in:
6
Strategic marketing cases and applications
Cravens, David W.
;
Lamb, Charles W.
-
1983
Persistent link: https://www.econbiz.de/10000051779
Saved in:
7
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
8
Thinking strategically about pricing decisions
Piercy, Nigel
;
Cravens, David W.
;
Lane, Nikala
- In:
Journal of business strategy
31
(
2010
)
5
,
pp. 38-48
Persistent link: https://www.econbiz.de/10008701546
Saved in:
9
The Oxford handbook of strategic sales and sales management
Cravens, David W.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008826182
Saved in:
10
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003591275
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