Similar Search Results

Business-government relations and national economic models : a review and future research directions in varieties of capitalism and beyond

MacKenzie, Niall G.; Perchard, Andrew; Miller, Christopher - In: Business history 63 (2021) 8, pp. 1239-1252

Persistent link: https://www.econbiz.de/10012653174

Understanding innovation

Kahn, Kenneth B. - In: Business horizons 61 (2018) 3, pp. 453-460

Persistent link: https://www.econbiz.de/10011866382

Product planning essentials

Kahn, Kenneth B. - 2001

Persistent link: https://www.econbiz.de/10001475492

Functional, multifunctional, and cross-functional : considerations for marketing management

Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84

Persistent link: https://www.econbiz.de/10003793704

Approaches to new product forecasting

Kahn, Kenneth B. - In: The PDMA handbook of new product development, (pp. 362-377). 2005

Persistent link: https://www.econbiz.de/10003831496

Product planning essentials

Kahn, Kenneth B. - 2011 - 2nd ed

Persistent link: https://www.econbiz.de/10009159546

Forecasting new products

Kahn, Kenneth B. - In: The PDMA handbook of new product development, (pp. 265-281). 2013

Persistent link: https://www.econbiz.de/10009710751

Solving the problems of new product forecasting

Kahn, Kenneth B. - In: Business horizons 57 (2014) 5, pp. 607-615

Persistent link: https://www.econbiz.de/10010403074

Product planning essentials

Kahn, Kenneth B. - 2015 - Second edition.

1. Introduction to product planning -- 2. Strategy and process -- 3. Organizing people -- 4. Opportunity identification -- 5. Concept generation -- 6. Concept evaluation -- 7. Technical development -- 8. Design -- 9. Market planning -- 10. Commercialization and launch -- 11. Life cycle...

Persistent link: https://www.econbiz.de/10014498648

Product planning essentials

Kahn, Kenneth B. - 2001 - Online-Ausg.

Persistent link: https://www.econbiz.de/10013208099

A service of the

zbw