Narrow search
Showing 71 - 80 of 561
Cover Image
Corollaries of the Collective: The Influence of Organizational Culture and Memory Development on Perceived Decision-Making Context
Berthon, Pierre; Pitt, Leyland F.; Ewing, Michael T. - In: Journal of the Academy of Marketing Science 29 (2001) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10006152172
Cover Image
Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; … - In: Business horizons 47 (2004) 6, pp. 33-40
Persistent link: https://www.econbiz.de/10006163355
Cover Image
Pricing Strategy and the Net - The Internet poses both opportunities and threats to pricing, but a creative strategy can help avoid the intense pricing competition that obliterates...
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T.; … - In: Business horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10006182041
Cover Image
Turning Competitive Advantage into Customer Equity - Customer equity may be the star managers look toward in the future as a measure of outcome
Pitt, Leyland F.; Ewing, Michael T.; Berthon, Pierre - In: Business horizons 43 (2000) 5, pp. 11-18
Persistent link: https://www.econbiz.de/10006185293
Cover Image
The Penguin's Window: Corporate Brands From an Open-Source Perspective
Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre; … - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10006149014
Cover Image
Corporate Strategy - To Serve or Create? Strategic Orientations Toward Customers and Innovation -
Berthon, Pierre; Hulbert, James M.; Pitt, Leyland F. - In: California management review : CMR 42 (1999) 1, pp. 37-58
Persistent link: https://www.econbiz.de/10006625992
Cover Image
Norms and power in marketing relationships - Alternative theories and empirical evidence
Berthon, Pierre; Pitt, Leyland F.; Ewing, Michael T.; … - In: Journal of business research : JBR 56 (2003) 9, pp. 699-710
Persistent link: https://www.econbiz.de/10006720265
Cover Image
An experimental study of brand signal quality of products in an asymmetric information environment
Tsao, Hsiu-Yuan; Pitt, Leyland F.; Berthon, Pierre - In: Omega : the international journal of management science 34 (2006) 4, pp. 397-405
Persistent link: https://www.econbiz.de/10006748391
Cover Image
D MODELING AND SYSTEMS ANALYSIS - Norms and power in marketing relationships: Alternative theories and empirical evidence Db:140
Berthon, Pierre; Pitt, Leyland F.; Ewing, Michael T.; … - In: Operations research, Management science : OR MS ; the … 44 (2004) 3, pp. 281-282
Persistent link: https://www.econbiz.de/10006503682
Cover Image
Do I like my ICON? Determining preferences for firms' mode of strategic focus
Pitt, Leyland F.; Berthon, Pierre; Prinsloo, Melani; … - In: International journal of technology marketing : IJTMkt 2 (2007) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10008270759