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Services marketing
Chitty, William; D'Alessandro, Steven; Gray, David; … - 2019 - Second edition
Persistent link: https://www.econbiz.de/10012025778
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Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
D'Alessandro, Steven; Johnson, Lester W.; Gray, David; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 489-500
Persistent link: https://www.econbiz.de/10011399092
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The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne; Gray, David; D'Alessandro, Steven; … - In: Services marketing quarterly 37 (2016) 4, pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
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Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas; Siuki, Elham Helen; Gray, David; … - In: The journal of brand management : an international journal 23 (2016) 4, pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
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A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: The journal of brand management : an international journal 22 (2015) 4, pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
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Assessing ad-spend patterns to predict brand health : a model for advertisers to determine future advertising-budgeting strategies
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: Journal of advertising research 56 (2016) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10011518081
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Inertia in services : causes and consequences for switching
Gray, David; D'Alessandro, Steven; Johnson, Lester W.; … - In: The journal of services marketing 31 (2017) 6, pp. 485-498
Persistent link: https://www.econbiz.de/10011801570
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The market performance indicator : a macro understanding of service provider switching
D'Alessandro, Steven; Johnson, Lester W.; Gray, David M.; … - In: The journal of services marketing 29 (2015) 4, pp. 302-313
Persistent link: https://www.econbiz.de/10011406424
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Developing a new model for tracking brand equity as a measure of marketing effectiveness
Mirzaei, Abas; Gray, David; Baumann, Chris - In: The marketing review 11 (2011) 4, pp. 323-336
Persistent link: https://www.econbiz.de/10009428169
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Relational competence, internal market orientation and employee performance
Carter, Leanne; Gray, David - In: The marketing review 7 (2007) 4, pp. 385-400
Persistent link: https://www.econbiz.de/10003621586