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Consumer behaviour
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11
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
Marketing Science
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ECONIS (ZBW)
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3
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1
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1
A "meta-analysis" of multibrand, multioutlet channel systems
Lee, Eunkyu
;
Staelin, Richard
;
Yoo, Weon Sang
;
Du, Rex …
- In:
Management science : journal of the Institute for …
59
(
2013
)
9
,
pp. 1950-1969
Persistent link: https://www.econbiz.de/10010194864
Saved in:
2
How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
Saved in:
3
Internet channel entry : a strategic analysis of mixed channel structures
Yoo, Weon Sang
;
Lee, Eunkyu
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10008905600
Saved in:
4
Does channel decentralization lead to low quality product lines?
Chung, Hwan
;
Lee, Eunkyu
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1870-1891
Persistent link: https://www.econbiz.de/10010429754
Saved in:
5
Asymmetric relationships with symmetric suppliers : strategic choice of supply chain price leadership in a competitive market
Chung, Hwan
;
Lee, Eunkyu
- In:
European journal of operational research : EJOR
259
(
2017
)
2
,
pp. 564-575
Persistent link: https://www.econbiz.de/10011661579
Saved in:
6
Which green office building features do tenants pay for? : a study of observed rental effects
Robinson, Spenser
;
Simons, Robert
;
Lee, Eunkyu
- In:
The journal of real estate research
39
(
2017
)
4
,
pp. 467-492
Persistent link: https://www.econbiz.de/10011825536
Saved in:
7
Effect of store brand introduction on channel price leadership : an empirical investigation
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10011833431
Saved in:
8
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
9
Demand for green buildings : office tenants' stated willingness-to-pay for green features
Robinson, Spenser
;
Simons, Robert A.
;
Lee, Eunkyu
; …
- In:
The journal of real estate research
38
(
2016
)
3
,
pp. 423-452
Persistent link: https://www.econbiz.de/10011755181
Saved in:
10
Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?
Boulding, William
;
Lee, Eunkyu
;
Staelin, Richard
- In:
Journal of marketing research : JMR
31
(
1994
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10006687059
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