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~type:"book"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Theorie
327,540
Theory
313,042
USA
158,067
United States
128,629
Vereinigte Staaten
69,970
Deutschland
27,716
Germany
23,218
Schätzung
23,085
Estimation
21,581
Welt
21,191
World
20,637
Marketing
19,908
Geldpolitik
18,704
Monetary policy
17,212
Großbritannien
11,599
EU-Staaten
11,344
EU countries
10,742
Wirtschaftswachstum
10,323
Portfolio-Management
10,236
Portfolio selection
10,000
Risiko
9,450
Economic growth
9,091
Risk
9,038
Konjunktur
8,273
United Kingdom
8,245
Wirkungsanalyse
8,134
Prognoseverfahren
7,891
Börsenkurs
7,841
Impact assessment
7,807
Business cycle
7,753
Forecasting model
7,562
Share price
7,490
Wettbewerb
7,346
Einkommensverteilung
7,288
Wohlfahrtsanalyse
7,266
Zeitreihenanalyse
7,244
Technischer Fortschritt
7,217
Innovation
7,215
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Free
4,102
Undetermined
1,315
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Book / Working Paper
Article
17,696
Journal
93
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Graue Literatur
3,567
Non-commercial literature
3,567
Working Paper
2,793
Arbeitspapier
2,583
Hochschulschrift
2,081
Thesis
1,742
Collection of articles of several authors
914
Sammelwerk
914
Lehrbuch
861
Textbook
738
Bibliografie enthalten
724
Bibliography included
724
Aufsatzsammlung
535
Konferenzschrift
284
Case study
243
Fallstudie
243
Ratgeber
194
Guidebook
182
Conference proceedings
181
Collection of articles written by one author
176
Sammlung
176
Article in journal
174
Aufsatz in Zeitschrift
174
Glossar enthalten
117
Glossary included
117
Handbook
101
Handbuch
101
Amtsdruckschrift
63
Government document
63
Bibliografie
50
Festschrift
47
Fallstudiensammlung
46
Dissertation u.a. Prüfungsschriften
38
Mehrbändiges Werk
34
Multi-volume publication
34
Einführung
31
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31
Übersichtsarbeit
31
Bibliographie
21
Forschungsbericht
21
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English
9,934
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3,859
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104
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30
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16
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11
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11
Italian
10
Ukrainian
10
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4
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4
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4
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3
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2
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2
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Author
All
Kotler, Philip
109
Bruhn, Manfred
65
Homburg, Christian
59
Meffert, Heribert
54
Sheth, Jagdish N.
54
Pepels, Werner
48
Keller, Kevin Lane
35
Tomczak, Torsten
35
Huber, Frank
33
Backhaus, Klaus
31
Bauer, Hans H.
30
Kuß, Alfred
28
Burmann, Christoph
27
Kerin, Roger A.
27
Kirchgeorg, Manfred
27
Peter, Jerome Paul
27
Wiedmann, Klaus-Peter
27
Albers, Sönke
24
Fritz, Wolfgang
24
Berndt, Ralph
22
Fantapié Altobelli, Claudia
22
Kleinaltenkamp, Michael
22
Armstrong, Gary
21
Franses, Philip Hans
21
Kerschbamer, Rudolf
21
Mullainathan, Sendhil
21
Nevo, Aviv
21
Hartley, Steven W.
20
Reinecke, Sven
20
Sander, Matthias
20
Sutter, Matthias
20
Chandon, Pierre
19
Piercy, Nigel
19
Aaker, David A.
18
Drees, Norbert
18
Esch, Franz-Rudolf
18
Inderst, Roman
18
Krohmer, Harley
18
McDonald, Malcolm
18
Schneider, Willy
18
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Institution
All
National Bureau of Economic Research
147
Springer Fachmedien Wiesbaden
77
American Marketing Association
61
Books on Demand GmbH <Norderstedt>
18
IGI Global
18
European Society for Opinion and Marketing Research
17
Fördergesellschaft Marketing an der Universität Augsburg
17
INSEAD
16
Verlag Dr. Kovač
14
Verlag Franz Vahlen
13
Edward Elgar Publishing
12
OECD
12
Haufe-Lexware GmbH & Co. KG
11
Information Resources Management Association
11
Fachhochschule Reutlingen / European School of Business
9
Friedrich-Schiller-Universität Jena
9
Harvard Graduate School of Business Administration
9
American Management Association
8
NetLibrary, Inc
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
European University Institute / Department of Economics
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
Deutschland / Bundeswehr / Universität Hamburg
6
Erasmus Research Institute of Management
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
De Gruyter Oldenbourg
5
DePaul University / College of Commerce
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Helmut-Schmidt-Universität
5
Springer Gabler <Firma>
5
USA / General Accounting Office
5
United States / Congress / Senate / Committee on Commerce
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
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Working paper / National Bureau of Economic Research, Inc.
315
SpringerLink / Bücher
257
Europäische Hochschulschriften / 5
172
NBER working paper series
146
Gabler Edition Wissenschaft
132
NBER Working Paper
97
Discussion paper / Centre for Economic Policy Research
95
Springer eBook Collection
78
Lehrbuch
67
Faculty & research / Insead : working paper series
62
Springer eBook Collection / Business and Economics
61
Working paper
48
CESifo working papers
44
Discussion paper / Tinbergen Institute
42
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
40
Report / Marketing Science Institute
37
Discussion paper
36
Working paper series
35
Discussion papers / CEPR
34
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
33
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
31
Schriften zu Marketing und Management
30
Discussion paper series / IZA
29
Berichte aus der Betriebswirtschaft
28
CESifo Working Paper
28
CESifo Working Paper Series
27
DUV / Wirtschaftswissenschaft
27
Hamburger Schriften zur Marketingforschung
27
Neue betriebswirtschaftliche Forschung : Nbf
27
Premier reference source
27
Schriftenreihe Studien zum Konsumentenverhalten
25
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
25
Research
24
CORE discussion paper : DP
23
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
22
DUV : Wirtschaftswissenschaft
21
Gabler-Edition Wissenschaft
21
Legends in marketing
21
McGraw-Hill/Irwin series in marketing
21
Report / Marketing Science Institute / Marketing Science Institute
21
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Source
All
ECONIS (ZBW)
13,290
USB Cologne (EcoSocSci)
530
EconStor
216
USB Cologne (business full texts)
5
RePEc
2
BASE
1
Showing
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Date (oldest first)
1
Marketing
Beckman, Theodore N.
;
Davidson, William R.
-
1967
-
8. ed
Persistent link: https://www.econbiz.de/10000674791
Saved in:
2
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
3
Marketing
management and the decision sciences:
theory
and applications
Darden, William R.
(
contributor
); …
-
1971
Persistent link: https://www.econbiz.de/10000572181
Saved in:
4
Marketing
Schewe, Charles D.
;
Smith, Reuben M.
-
1983
-
2. ed
Persistent link: https://www.econbiz.de/10000051781
Saved in:
5
Marketing
Giles, G. B.
-
1983
-
4. ed
Persistent link: https://www.econbiz.de/10000317372
Saved in:
6
Marketing
and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
7
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
8
Marketing
in the E.E.C.
Bolt, Gordon John
-
1973
Persistent link: https://www.econbiz.de/10001698381
Saved in:
9
Marketing
Kurtz, David L.
;
Boone, Louis E.
-
1984
Persistent link: https://www.econbiz.de/10003499270
Saved in:
10
"
Marketing
theory
and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
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