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Marketing analysis and decision making
Marcus, Burton H.; Tauber, Edward M. - 1979
Persistent link: https://www.econbiz.de/10000558924
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Marketing decision making : a model building approach
Kotler, Philip - 1971
Persistent link: https://www.econbiz.de/10000576686
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Paradox of nudge theory : a novel out of the box solution
Bhattacharjee, Sandeep - In: Manthan : journal of commerce and management 6 (2019) 2, pp. 25-36
Persistent link: https://www.econbiz.de/10012213149
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Praktisch-rationales Entscheiden im Marketing : [eine erkenntnistheoretische Analyse]
Stüwe, Björn - 2002
Persistent link: https://www.econbiz.de/10001680795
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Fuzzy sets in management, economics and marketing : [prepared on the occasion of the 7th international congress of SIGEF held in Chania, Greece]
Zopounidis, Constantin (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001599589
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Marketing problems : from analysis to decision
Butler, Patrick - 2009
Persistent link: https://www.econbiz.de/10003794752
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Probabilistic methods for financial and marketing informatics
Neapolitan, Richard E.; Jiang, Xia - 2007
Persistent link: https://www.econbiz.de/10003399176
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Handbook of marketing decision models
Wierenga, Berend (ed.) - 2008
Persistent link: https://www.econbiz.de/10003631787
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Quantitative Marketing Modelle
Reiß, Sven - 2008
Persistent link: https://www.econbiz.de/10003591410