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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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New product development
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Van Den Bulte, Christophe
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
197
International journal of innovation management
156
Industrial marketing management : the international journal for industrial and high-tech firms
146
International journal of product development : IJPD
143
SpringerLink / Bücher
129
International journal of production research
123
International journal of production economics
113
IEEE transactions on engineering management : EM
112
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Research policy : policy, management and economic studies of science, technology and innovation
86
Technological forecasting & social change : an international journal
82
R & D management
72
International journal of technology management : IJTM
68
Management science : journal of the Institute for Operations Research and the Management Sciences
68
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
62
The journal of business & industrial marketing
56
Research technology management : RTM
51
Technology analysis & strategic management
51
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
European journal of operational research : EJOR
49
Management Science
47
European Journal of Marketing
45
Journal of open innovation : technology, market, and complexity
44
Journal of economic theory
42
Journal of marketing
40
Research
40
International journal of project management : the journal of The International Project Management Association
39
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
Journal of the Academy of Marketing Science
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
International journal of technology marketing : IJTMkt
37
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
36
European journal of innovation management
35
Journal of Product & Brand Management
35
Springer eBook Collection
35
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
34
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ECONIS (ZBW)
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1
Robust new product pricing
Handel, Benjamin R.
;
Misra, Kanishka
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 864-881
Persistent link: https://www.econbiz.de/10011410013
Saved in:
2
Consumer choice and market outcomes under
ambiguity
in product quality
Yoo, Onesun Steve
;
Sarin, Rakesh
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011884372
Saved in:
3
A dynamic model of competitive entry response
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 353-363
Persistent link: https://www.econbiz.de/10010370737
Saved in:
4
Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling
;
Luo, Lan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
Saved in:
5
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.
;
Jones, Sharaya M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
Saved in:
6
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
7
Biases in valuation vs. usage of innovative product features
Meyer, Robert J.
;
Zhao, Shenghui
;
Han, Jin K.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1083-1096
Persistent link: https://www.econbiz.de/10003791796
Saved in:
8
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
Saved in:
9
Heterogeneous learning and the targeting of marketing communication for new products
Narayanan, Sridhar
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 424-441
Persistent link: https://www.econbiz.de/10003868023
Saved in:
10
Functional regression : a new model for predicting market penetration of new products
Sood, Ashish
;
James, Gareth M.
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10003858485
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