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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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International journal of internet marketing and advertising : IJIMA
Telecommunications policy : the international journal of digital economy, data sciences and new media
216
SpringerLink / Bücher
105
Information economics and policy : IEP
100
NBER working paper series
94
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54
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51
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50
International journal of business information systems : IJBIS
47
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47
Applied economics letters
42
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42
Journal of internet commerce
42
CESifo Working Paper
40
IZA Discussion Paper
38
Electronic commerce research
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of retailing and consumer services
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Springer eBook Collection / Business and Economics
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Gabler Edition Wissenschaft
35
CESifo Working Paper Series
31
European research studies
31
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
30
HMD : Praxis der Wirtschaftsinformatik
29
International journal of networking and virtual organisations : IJNVO
29
International journal of production research
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International journal of industrial organization
28
Internetökonomie und Hybridität
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ZEW discussion papers
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1
Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Saved in:
2
Beliefs, attitudes, and behaviour towards marketing communication on social networks : the case of Central and Eastern European country
Tomše, Denis
;
Dumicic, Ksenija
;
Snoj, Boris
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10011497472
Saved in:
3
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
4
Pricing policies in hotels : a psychological threshold research in online and offline channels
Pelegrín-Borondo, Jorge
;
Arias-Oliva, Mario
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 161-179
Persistent link: https://www.econbiz.de/10011497572
Saved in:
5
New approaches for innovative business in the era of
internet
marketing and advertising
Tsekouropoulos, Georgios
(
ed.
);
Canavari, Maurizio
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012105470
Saved in:
6
Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia
;
Zaumseil, Fabienne
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 170-182
Persistent link: https://www.econbiz.de/10012105487
Saved in:
7
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
Saved in:
8
Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.
;
Zondiros, Dimitris
;
Tomaras, Petros
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
Saved in:
9
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to
internet
marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
Saved in:
10
Explaning older consumers' low use of the
internet
Jul Thanasrivanitchai
;
Moschis, George P.
;
Shannon, Randall
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011859085
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