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A brief review of marketing accountability, and a research agenda
McDonald, Malcolm - In: The journal of business & industrial marketing 25 (2010) 5, pp. 383-394
Persistent link: https://www.econbiz.de/10008655565
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Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin; Mady, Ashraf - In: The journal of business & industrial marketing 38 (2023) 11, pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
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Reconceptualizing marketing : an assessment of the marketing system in an emerging economy
Fowler, Jie Gao; Watson, Amy; Sen, Sandipan; Sinha, … - In: The journal of business & industrial marketing 39 (2024) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10014472701
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Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner; Cisneiros, Gabriela Pessoa … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
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A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment
Chaney, Damien; Gardan, Julien; Freyman, Julien de - In: The journal of business & industrial marketing 37 (2022) 1, pp. 91-102
Persistent link: https://www.econbiz.de/10012797113
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Putting marketing knowledge to use : marketing-specific relational capital and product/service innovation performance
Peñalba-Aguirrezabalaga, Carmela; Ritala, Paavo; … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 209-224
Persistent link: https://www.econbiz.de/10012797131
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Tracing the evolution of purchasing research : future trends and directions for purchasing practices
Mogre, Riccardo; Lindgreen, Adam; Hingley, Martin - In: The journal of business & industrial marketing 32 (2017) 2, pp. 251-257
Persistent link: https://www.econbiz.de/10011629509
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Trust in marketing's use of information from sales : the moderating role of power
Keszey, Tamara; Biemans, Wim - In: The journal of business & industrial marketing 32 (2017) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10011629511
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Marketing in B2B organisations : as it is; as it should be - a commentary for change
McDonald, Malcolm - In: The journal of business & industrial marketing 31 (2016) 8, pp. 961-970
Persistent link: https://www.econbiz.de/10011596920
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Strategic orientations, marketing capabilities and innovativeness : an adaptive approach
Akgün, Ali E.; Polat, Volkan - In: The journal of business & industrial marketing 37 (2022) 4, pp. 918-931
Persistent link: https://www.econbiz.de/10013165299