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Marketingmanagement
Marketing
29,055
Organizational change
25,932
Organisatorischer Wandel
25,790
Learning organization
12,165
Lernende Organisation
12,163
Theorie
5,969
Theory
5,944
Deutschland
5,189
Germany
4,671
Strategisches Management
4,516
Innovation
4,358
Wissensmanagement
3,783
Knowledge management
3,630
Strategic management
3,519
Innovationsmanagement
3,456
Marketing management
3,429
USA
3,144
Innovation management
3,058
United States
2,965
Management
2,898
Unternehmen
2,745
Unternehmenserfolg
2,597
Firm performance
2,502
marketing
2,501
Learning process
2,478
Lernprozess
2,478
Unternehmenskultur
2,426
Wissenstransfer
2,345
Knowledge transfer
2,344
Corporate culture
2,293
Organisationswandel
2,266
Learning
2,097
Führungsstil
1,996
Leadership style
1,987
Lernen
1,980
Konsumentenverhalten
1,743
Consumer behaviour
1,736
SME
1,650
KMU
1,637
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Kotler, Philip
83
Meffert, Heribert
29
Kerin, Roger A.
23
Bruhn, Manfred
22
Keller, Kevin Lane
22
Armstrong, Gary
21
Kirchgeorg, Manfred
20
Hartley, Steven W.
19
Pepels, Werner
19
Peter, Jerome Paul
18
Kuß, Alfred
16
Donnelly, James H.
14
Baker, Michael John
13
Unger, Fritz
13
Homburg, Christian
12
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
11
Kleinaltenkamp, Michael
10
Aaker, David A.
9
Backhaus, Klaus
9
Doyle, Peter
9
Fuchs, Wolfgang
9
Huber, Frank
9
Sheth, Jagdish N.
9
Vrontis, Demetris
9
Adeola, Ogechi
8
Hinson, Robert
8
Levinson, Jay Conrad
8
Lindgreen, Adam
8
Morgan, Neil A.
8
Runia, Peter
8
Ahlert, Dieter
7
Balmer, John M. T.
7
Boone, Louis E.
7
Cravens, David W.
7
Day, George S.
7
Ferrell, Odies C.
7
Helm, Roland
7
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American Marketing Association
34
Springer Fachmedien Wiesbaden
18
OECD
9
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Verlag Dr. Kovač
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
AMACOM
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Wiley-VCH
3
epubli GmbH
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
2
Universität St. Gallen / Institut für Marketing
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
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Published in...
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Journal of business research : JBR
72
SpringerLink / Bücher
69
Industrial marketing management : the international journal for industrial and high-tech firms
59
Lehrbuch
33
Europäische Hochschulschriften / 5
30
European journal of marketing : EJM
25
Journal of strategic marketing
24
Journal of marketing management : MM
22
Springer eBook Collection
22
Journal of marketing
21
Gabler Edition Wissenschaft
18
Journal of business-to-business marketing
17
Springer eBook Collection / Business and Economics
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
15
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of research in marketing and entrepreneurship : JRME
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
McGraw-Hill/Irwin series in marketing
12
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
10
Meffert-Marketing-Edition
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of macromarketing
8
Journal of marketing communications
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Cogent business & management
7
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
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Source
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ECONIS (ZBW)
3,523
USB Cologne (EcoSocSci)
131
USB Cologne (business full texts)
2
EconStor
2
BASE
1
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21
Marktorientierter Unternehmenswandel : managementtheoretische Perspektiven der Marketingimplementierung
Oelsnitz, Dietrich von der
-
1999
Persistent link: https://www.econbiz.de/10001374428
Saved in:
22
Market-led strategic change : transforming the process of going to market
Piercy, Nigel
-
2017
-
Fifth edition
Persistent link: https://www.econbiz.de/10011509670
Saved in:
23
Change
Marketing
: Expertenmeinungen zum
Marketing
in einer neuen Welt
Gabler, Anika
-
2015
Persistent link: https://www.econbiz.de/10010510202
Saved in:
24
"
Marketing
theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
25
Market-led strategic change : a guide to transforming the process of going to market
Piercy, Nigel
-
2002
-
3rd ed
Persistent link: https://www.econbiz.de/10001555390
Saved in:
26
The
marketing
dilemma
Baker, Michael John
- In:
EuroMed journal of business
8
(
2013
)
2
,
pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
Saved in:
27
Marketing
in Greece : the reasons of its underdevelopment
Rivero, Orlando
;
Theodore, John
- In:
International business and economics research journal
12
(
2013
)
7
,
pp. 793-797
Persistent link: https://www.econbiz.de/10009785463
Saved in:
28
Nachhaltige Integration von
Marketing
und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
Saved in:
29
Leading digital transformation through an Agile
Marketing
Capability : the case of Spotahome
Moi, Ludovica
;
Cabiddu, Francesca
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1145-1177
Persistent link: https://www.econbiz.de/10012656540
Saved in:
30
The wind of change : a dynamic managerial capabilities perspective on the role of
marketing
managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
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