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The impact of service failure on brand credibility
Bougoure, Ursula Sigrid; Russell-Bennett, Rebekah; … - In: Journal of retailing and consumer services 31 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
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The antecedents of customer loyalty : a moderated mediation model of customer relationship management quality and brand image
Nyadzayo, Munyaradzi W.; Khajehzadeh, Saman - In: Journal of retailing and consumer services 30 (2016), pp. 262-270
Persistent link: https://www.econbiz.de/10011473143
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Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
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The influence of brand experience and service quality on customer engagement
Prentice, Catherine; Wang, Xuequn; Loureiro, Sandra … - In: Journal of retailing and consumer services 50 (2019), pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
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Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul; Hollebeek, Linda D.; Rahman, Zillur; … - In: Journal of retailing and consumer services 50 (2019), pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
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Transformative retail services : elevating loyalty through customer well-being
Troebs, Cord-Christian; Wagner, Tillmann; Heidemann, F. - In: Journal of retailing and consumer services 45 (2018), pp. 198-206
Persistent link: https://www.econbiz.de/10011929978
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The effects of service brand dimensions on brand loyalty
Krystallis, Athanasios; Chrysochou, Polymeros - In: Journal of retailing and consumer services 21 (2014) 2, pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
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Brand preference in the face of control loss and service failure : the role of the sound of brands
Khenfer, Jamel; Cuny, Caroline - In: Journal of retailing and consumer services 55 (2020), pp. 1-6
Persistent link: https://www.econbiz.de/10012269073
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Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya; Bala, Pradip Kumar; Chakraborty, Shibashish; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
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Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman; Mohd-Any, Amrul Asraf; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012433421