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Living brands : consumer responses to animated brand logos
Brasel, S. Adam; Hagtvedt, Henrik; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
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Cross-national differences in price-role orientation and their impact on retail markets
Zielke, Stephan; Komor, Marcin - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 159-180
Persistent link: https://www.econbiz.de/10010504692
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Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph; Scherer, Anne; Wangenheim, … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
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The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.; Wang, Hui-Ming Deanna; … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
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Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver; Bayus, Barry L.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
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Introduction to the special section "brand and innovation interdependency"
Bayus, Barry L.; Brexendorf, Tim Oliver; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-547
Persistent link: https://www.econbiz.de/10011340286
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Special topic section: Brand and innovation interdependency
Bayus, Barry L. (contributor) - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-609
Persistent link: https://www.econbiz.de/10011340289
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Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-ti; Monroe, … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
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The role of brand communications on front line service employee beliefs, behaviors, and performance
Baker, Thomas L.; Rapp, Adam; Meyer, Tracy; Mullins, Ryan - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 642-657
Persistent link: https://www.econbiz.de/10010466647
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Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping; Li, You; Yan, Jun; Kumar, V. - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432