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Beziehungsmarketing
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Business horizons
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
SpringerLink / Bücher
336
International journal of hospitality management
280
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The journal of business & industrial marketing
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The service industries journal
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Journal of the Academy of Marketing Science
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Journal of strategic marketing
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International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
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International journal of contemporary hospitality management
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Gabler Edition Wissenschaft
118
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Asia Pacific journal of marketing and logistics
108
Tourism management : research, policies, practice
108
Journal of service management
106
Journal of retailing
102
The journal of brand management : an international journal
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
Psychology & marketing
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European journal of marketing : EJM
95
Services marketing quarterly
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Cogent business & management
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
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Service business
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Springer eBook Collection / Business and Economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of financial services marketing : JFSM
70
International journal of retail & distribution management
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ECONIS (ZBW)
69
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1
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
2
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
3
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
4
Flatlined : combatting the death of retail stores
Berman, Barry
- In:
Business horizons
62
(
2019
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011995667
Saved in:
5
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
6
Competing with loyalty : how to design successful customer loyalty reward programs
Nastasoiu, Alina
;
Vandenbosch, Mark B.
- In:
Business horizons
62
(
2019
)
2
,
pp. 207-214
Persistent link: https://www.econbiz.de/10011995687
Saved in:
7
In bot we trust : a new methodology of chatbot performance measures
Przegalińska, Aleksandra K.
;
Ciechanowski, Leon
; …
- In:
Business horizons
62
(
2019
)
6
,
pp. 785-797
Persistent link: https://www.econbiz.de/10012129196
Saved in:
8
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
9
Balancing customer privacy, secrets, and surveillance : insights and management
Plangger, Kirk
;
Watson, Richard T.
- In:
Business horizons
58
(
2015
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10011392835
Saved in:
10
Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany
;
Salle, Audrey
;
Tripp, Thomas M.
- In:
Business horizons
58
(
2015
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
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