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Konsumentennutzen & Heterogenität : empirische Untersuchungen auf der Ebene von Marke und Produkt
Unger, Sina - 2021
Einleitung -- Grundlagen -- Studie 1 – Markengeschlecht, Nutzen und Konsumentengeschlecht -- Studie 2 – Einfluss von Konsumentenheterogenität auf das Bedeutugsgewicht von Produktattributen -- Schlussbetrachtung. .
Persistent link: https://www.econbiz.de/10012496277
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When and how to share first-mile parcel collection service
Wang, Xin; Huang, George Q. - In: European journal of operational research : EJOR 288 (2021) 1, pp. 153-169
Persistent link: https://www.econbiz.de/10012496544
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Customer-supplier relationships and abnormal accruals
Bao, May Xiaoyan; Billett, Matthew T.; Liu, Yixin - In: Review of Pacific Basin financial markets and policies 23 (2020) 4, pp. 2050027-1-2050027-37
Persistent link: https://www.econbiz.de/10012496931
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Customer-company relationships : the key dimensions and leveraging social media to build relationships
Balkan, Nilay - In: New perspectives on critical marketing and consumer society, (pp. 39-51). 2021
Persistent link: https://www.econbiz.de/10012497101
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Co-creating value in desert tourism experiences
Michopoulou, Eleni; Al-Qasmi, Idrees; Melpignano, Claudia - In: Tourism planning & development 18 (2021) 2, pp. 245-265
Persistent link: https://www.econbiz.de/10012497180
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Trust in the investor relationship marketing of startups : a systematic literature review and research agenda
Kaiser, Manuel; Berger, Elisabeth S. C. - In: Management review quarterly 71 (2021) 2, pp. 491-517
Persistent link: https://www.econbiz.de/10012497240
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The customer engagement journey : establishing propositions
Connell, Cara; Marciniak, Ruth; Carey, Lindsey Drylie - In: New perspectives on critical marketing and consumer society, (pp. 89-100). 2021
Persistent link: https://www.econbiz.de/10012497298
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The impact of the personal data disclosure's tradeoff on the trust and attitude loyalty in mobile banking services
Bui Thanh Khoa - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 585-608
Persistent link: https://www.econbiz.de/10012497687
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Quality, emotion, price, and social values in building passenger loyalty : impact of relationship quality (mediator) and in-flight physical environments (moderator)
Han, Heesup; Chua, Bee-Lia; Lee, Sanghyeop; Koo, Bonhak - In: Journal of travel and tourism marketing 38 (2021) 2, pp. 123-138
Persistent link: https://www.econbiz.de/10012497705
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Target market solutions in South African online businesses : the generational effect
Rudansky-Kloppers, Sharon; Strydom, Johan - In: Journal of African business 22 (2021) 2, pp. 209-234
Persistent link: https://www.econbiz.de/10012498243