Sidorchuk, Сидорчук Роман Роальдович - In: Annals of marketing-mba 3 (2012) 11
insufficient "entrepreneurship talent" of their owners. At the same time, marketing (as a research and practical field) is seen … only as a supplement to business. However, marketing is not just a functional component of the business; it is also the … basis of its organization and philosophy. This article describes the influence of marketing on small businesses, researching …