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How experience variety shapes postpurchase product evaluation
Etkin, Jordan; Sela, Aner - In: Journal of marketing research : JMR 53 (2016) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
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Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
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Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
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Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon - In: Journal of marketing research : JMR 24 (1987) 2, pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
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Latent class models for the analysis of behavioral hierarchies
Feick, Lawrence F. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 174-186
Persistent link: https://www.econbiz.de/10001036288
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
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Measurement of discrimination ability in taste tests : an empir. investigation
Buchanan, Bruce - In: Journal of marketing research : JMR 24 (1987) 2, pp. 154-163
Persistent link: https://www.econbiz.de/10001036290
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Identifying the generics-prone consumer : a meta-analysis
Szymanski, David M. - In: Journal of marketing research : JMR 24 (1987) 4, pp. 425-431
Persistent link: https://www.econbiz.de/10001036425
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"Don't know" item nonresponse in a telephone survey : effects of question form and respondent characteristics
Leigh, James H. - In: Journal of marketing research : JMR 24 (1987) 4, pp. 418-424
Persistent link: https://www.econbiz.de/10001036426
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Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis
Kumar, Ajith - In: Journal of marketing research : JMR 24 (1987) 4, pp. 396-403
Persistent link: https://www.econbiz.de/10001036429