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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
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Global vs local : analysis of the consumer-brand relationships in India
Sengupta, Aniket; Wesley, Scarlett; Cavender, RayeCarol; … - In: International journal of retail and distribution management 50 (2022) 3, pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
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Indian IT inc going global: choice of entry mode strategy
Reddy, Y. V.; Naik, Subhash S. - In: Metamorphosis : a journal of management research 8 (2009) 2, pp. 31-47
Persistent link: https://www.econbiz.de/10003976558
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Service sectors in India issues, challenges and opportunities
Jeyakumar, S. (ed.); Muthukumar, V. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012108023
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Relationship between self-concept and attitudinal brand loyalty in luxury fashion purchase : a study of selected global brands on the Indian market
Thakur, Anand; Kaur, Rupinderdeep - In: Management : journal of contemporary management issues 20 (2015) 2, pp. 163-180
Brands can be helpful in strengthening a person’s identity. Hence, consumers use brands as instruments for reflecting their personal image and individual goals. The self-concept as a vital component of emotional aspects, boosts attitudinal loyalty towards a brand. The luxury fashion market of...
Persistent link: https://www.econbiz.de/10011540991
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Evaluation of branding strategies for global versus local brand : the role of concept consistency
Punyatoya, Plavini - In: International journal of business excellence 7 (2014) 1, pp. 112-128
Persistent link: https://www.econbiz.de/10011482059
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How Indian pharmaceutical companoes are building global brands : the case of the Himalaya Herbal Brand
Srivastava, Rajesh - In: Thunderbird international business review 58 (2016) 5, pp. 399-410
Persistent link: https://www.econbiz.de/10011566196
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Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study
Chawla, Deepak; Sondhi, Neena - In: International journal of Indian culture and business … 12 (2016) 4, pp. 508-533
Persistent link: https://www.econbiz.de/10011664736
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - In: Entrepreneurship in international marketing, (pp. 267-286). 2015
Persistent link: https://www.econbiz.de/10010493026